Real tools, real templates, and strategies that actually work – no fluff, just results.
Are You Misusing These Key LinkedIn™ Features?
Hey!
Let’s be real—LinkedIn™ can be a powerful tool, but it's easy to misuse some of its features. How do I know? I’ve made these mistakes myself.
Here are 3 LinkedIn™ assets I see people misusing (my past self included):
1. The Featured Section
What it’s not: A graveyard for old, viral posts.Wha...
May 20, 2025
Don’t Treat LinkedIn™ Like a Vending Machine
Avoid This Common Mistake on LinkedIn
Hey!
For two long years, I made a huge mistake on LinkedIn.
Well, mistakes, really.
When I first came to LinkedIn in 2021, I was a "real" writer (yes, I reminded myself often). I had a New York Times Bestseller (and reminded myself of that even more).
But wh...
May 13, 2025
A Simple LinkedIn Strategy to Boost Connections
Hey!
If you’re like most LinkedIn™ users, you’re always looking for authentic ways to grow your network and build meaningful connections—without coming across as "salesy." Here's a strategy I’ve been using lately that’s super simple but surprisingly effective:
Visit Your Recent Profile Viewers
...
May 06, 2025
The Optimization Trap
Stop "Optimizing"—Start Living
Hey!
I get it—we’ve all seen the "6 Things Successful People Do Before 8 AM" posts. But let’s be real: life isn’t always optimal. You can plan your heart out, but life will always life. Things will go sideways, the unexpected will hit, and suddenly, your perfectly c...
Apr 29, 2025
What Makes an Effective Banner?
Designing a Banner That Attracts Your Audience
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Think of your LinkedIn™ banner as your personal billboard. It’s the first thing people see when they visit your profile—and just like a well-placed roadside ad, it can make or break your impression … and impressions.
There’s an injury attorney ...
Apr 22, 2025
Why Skimmers Are Your Real LinkedIn Audience
The Real Reason People Aren’t Reading Your Posts
Hey!
Here’s a crucial LinkedIn truth: most of your readers aren’t actually reading—they’re skimming.
We’re all busy. We scroll through LinkedIn between meetings, emails, and our morning coffee. The data backs this up:
55% of people spend just 15 ...
Apr 15, 2025
The Comparison Trap
One of the Biggest Mistakes People Make on LinkedIn™
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One of the biggest mistakes I see on LinkedIn™ is confusing exceptions for rules. Here's the truth: what works for someone with a massive following may not work for someone in the early stages of scale.
Big creators often say things like:...
Apr 08, 2025
Crafting an About Section That Works
Hey!
Have you ever loved someone’s LinkedIn™ posts, only to click on their profile and feel let down by their About section? The tone shifts from conversational and engaging to a bone-dry résumé.
I’ve written 100s of About sections, and the most effective ones share four key traits:
1. They’re no...
Apr 01, 2025
The Potential for Good
Hey!
The #1 reason most people don’t post on LinkedIn?
Fear.
I get it. LinkedIn™ can feel intimidating. Your coworkers, former managers, and potential clients are all here—watching. With nearly 1 billion users and half of them logging in monthly, it’s easy to feel overwhelmed by all the potential...
Mar 25, 2025
Write Hooks That Work
Hey!
We’ve all heard that the first sentence of a LinkedIn™ post is critical—it’s what makes someone stop scrolling. But what makes a great hook?
A hook should be:
Impossible to ignore
Short and punchy (10 words or fewer)
Aligned with your audience’s pain points or curiosity
Here are 5 ty...
Mar 18, 2025
Your 5% Makes 100% of the Difference
Hey!
The key to standing out isn’t blending in—it’s owning your quirks. (I call these your 5% differentiators.) These are key for several reasons:
1. They attract your ideal audience
2. They define and strengthen your personal brand
2. They help you stand apart from others in your niche
3. They’...
Mar 11, 2025
Redefine Your Goals So You Actually Reach Them
Hey!
We come to LinkedIn™ for a specific reason:
To build a brand
To grow an audience
To get leads or monetize
But if we come to LinkedIn™ leading with those goals, we’ll never reach them. Instead, here’s how it actually works:
1. Build relationships (which leads to trust)
2. Share ...
Mar 04, 2025