Real tools, real templates, and strategies that actually work – no fluff, just results.
See You Today at 9am EST!
Join me for my FIRST EVER LinkedIn™ Live at 9am EST. Click here to RSVP + join. Even if you can't make the call live, you RSVPing gives you instant access to the recorded event. We'll be talking content creation, content analysis, + taking a look at Taplio's newest features. Can't wait!
[PS: I'm...
Jun 18, 2025
You're Invited ...
Let’s be honest:Plenty of people buy Taplio for the time-saving magic.But somewhere between importing comments and posting carousels … it gets messy.
You open it.You poke around.You maybe even scheduled a post or two.
But then?Back to the blank page.Back to wondering:
“Is this thing even working...
Jun 17, 2025
Post Templates That Still Work (And Why Most Don’t)
A few years ago, LinkedIn post templates were everywhere.
You probably downloaded some.(Heck—you might’ve even downloaded some from me.)
But here’s the truth:
Most templates today sound … like templates.
And if your post sounds like it came from a template, it won’t perform like it used to.
Why?...
Jun 10, 2025
This Advice Doesn’t Work on LinkedIn When You’re Starting Out
Don't let big creators confuse you.
Let me be clear:What works for them might not work for you.
And that’s not an insult. It’s just the reality of scale.
I’ve been on LinkedIn for 4 years. I run third-party research. I work with clients across industries. And here’s one hill I’ll die on:
What...
Jun 03, 2025
The Real Reason You’re Not Gaining Momentum on LinkedIn
A client of mine once told me a story I’ve never forgotten. (He’s the co-founder of Kajabi—so when he talks, I listen.)
It was a story about half-bridges.
Imagine you’re standing on the mainland. The island of success is off in the distance. That’s where you want to be:
Posting with confiden...
May 27, 2025
Are You Misusing These Key LinkedIn™ Features?
Hey!
Let’s be real—LinkedIn™ can be a powerful tool, but it's easy to misuse some of its features. How do I know? I’ve made these mistakes myself.
Here are 3 LinkedIn™ assets I see people misusing (my past self included):
1. The Featured Section
What it’s not: A graveyard for old, viral posts.Wha...
May 20, 2025
Don’t Treat LinkedIn™ Like a Vending Machine
Avoid This Common Mistake on LinkedIn
Hey!
For two long years, I made a huge mistake on LinkedIn.
Well, mistakes, really.
When I first came to LinkedIn in 2021, I was a "real" writer (yes, I reminded myself often). I had a New York Times Bestseller (and reminded myself of that even more).
But wh...
May 13, 2025
A Simple LinkedIn Strategy to Boost Connections
Hey!
If you’re like most LinkedIn™ users, you’re always looking for authentic ways to grow your network and build meaningful connections—without coming across as "salesy." Here's a strategy I’ve been using lately that’s super simple but surprisingly effective:
Visit Your Recent Profile Viewers
...
May 06, 2025
The Optimization Trap
Stop "Optimizing"—Start Living
Hey!
I get it—we’ve all seen the "6 Things Successful People Do Before 8 AM" posts. But let’s be real: life isn’t always optimal. You can plan your heart out, but life will always life. Things will go sideways, the unexpected will hit, and suddenly, your perfectly c...
Apr 29, 2025
What Makes an Effective Banner?
Designing a Banner That Attracts Your Audience
Hey!
Think of your LinkedIn™ banner as your personal billboard. It’s the first thing people see when they visit your profile—and just like a well-placed roadside ad, it can make or break your impression … and impressions.
There’s an injury attorney ...
Apr 22, 2025
Why Skimmers Are Your Real LinkedIn Audience
The Real Reason People Aren’t Reading Your Posts
Hey!
Here’s a crucial LinkedIn truth: most of your readers aren’t actually reading—they’re skimming.
We’re all busy. We scroll through LinkedIn between meetings, emails, and our morning coffee. The data backs this up:
55% of people spend just 15 ...
Apr 15, 2025
The Comparison Trap
One of the Biggest Mistakes People Make on LinkedIn™
Hey!
One of the biggest mistakes I see on LinkedIn™ is confusing exceptions for rules. Here's the truth: what works for someone with a massive following may not work for someone in the early stages of scale.
Big creators often say things like:...
Apr 08, 2025