Which LinkedIn™ Metrics Matter?

Everyone obsesses over impressions and reach.

But here’s the truth:
Reach is a lagging indicator.
And it’s way too dependent on other people’s behavior.

Your posts get distributed largely based on how you engage during the Golden Hour — that first hour after posting.

Yes, there are other factors at play too. LinkedIn’s algorithm weighs things like industry authority and authenticity.

But reach alone won’t tell you if your post is actually good.

Here’s What Does Matter

1. Posts that lead to the most new followers.
These are the posts that made people think, “I want more of this.”

2. Posts that spark the most conversations.
Comments, DMs, and shares are where real connection happens.

If 10,000 people see your post but only 10 engage with it…
That’s not a win.
That’s a red flag.

The goal isn’t to go viral.
The goal is to be remembered.

Why This Works

Reach tells you what LinkedIn thinks of your post.
Follower growth and conversations tell you what your audience thinks of it.

The posts that grow your following are the ones people connect with.
The posts that spark conversations are the ones people remember.

Focus your energy on content that makes people want to:
➜ Follow you
➜ Talk to you

That’s the content that sticks.

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I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life. 

The Go and DO:

1. Look at your last 5 LinkedIn posts.

2. Rank them not by impressions — but by:

   • Which one gained the most followers.

   • Which one generated the most meaningful conversations.

3. Ask yourself: What made those posts work?

4. Repeat that.