Real tools, real templates, and strategies that actually work – no fluff, just results.
What I plan to do on LinkedIn™ in 2026 [+ a free giveaway!]
Continue posting 7 days a week. I don't engage much on the weekends. But when I dropped my Saturday and Sunday post times, my Monday and Tuesday posts had consistent lower reach. I have enough content to recycle, so I'm not concerned with "having to think of something" for those days.Do you have...
Dec 16, 2025
... We All Have Secrets
I was in San Diego recently. We went to a museum in Balboa.
It had an exhibit called “The History of Us.”One display stopped me in my tracks — Frank Warren’s PostSecret project.
In 2004, Frank started collecting secrets.He handed out thousands of blank postcards and asked people to write down the...
Dec 09, 2025
How to Become a More Entertaining Writer
I’m in the middle of a ghostwriting project.This time, it’s a book for an actress.
I believe this book is going to work.Not just because she’s talented.But because she’s willing to go there.
Why This Matters
The failure? She’ll give details.The embarrassing thing? She’ll share photos.The controve...
Dec 02, 2025
My Unthank You List
[An Unthank You is for an event I wasn't thankful for at the time, but I'm grateful for now in hindsight.]
I hope this list is received in the spirit it's been written: Lighthearted and sarcastic. We all encounter bumps in our life and career. I wouldn't say I handled these 3 "unthank you" even...
Nov 25, 2025
The Latest LinkedIn Trend I Won’t Be Participating In
LinkedIn is personal.It’s your digital legacy.It’s how you demonstrate what you know.It’s how you remember where you’ve been.
But too many of us?Are taking LinkedIn personally.
There’s a difference between something being personal and taking it personally.And a lot of people are stuck on the wron...
Nov 18, 2025
How I Started a LinkedIn™ Masterclass From Scratch
I didn’t launch my LinkedIn masterclass with a funnel.I didn’t have a big ad budget.I didn’t even know what “conversion optimization” meant back then.
I just showed up — consistently.And I built something real over time.
Here’s exactly how it happened
1. Posted Regularly for 2 Years
I treated co...
Nov 11, 2025
Why Some Posts Take Off — and Others Flop
Ever wonder why some posts explode while others barely get a pulse?
I’ve spent years studying and testing.The data is pretty clear: LinkedIn’s algorithm has a rhythm.And understanding it gives you a real advantage.
There are 3 critical phases that determine whether your post sinks or soars.
Phase...
Nov 04, 2025
How Long Do I Have to Post Before I “Win” on LinkedIn?
This question comes up a lot:“How long do I have to post consistently before I start getting [fill-in-the-blank win]?”Leads. Engagement. Growth. Opportunities.
And the honest answer?Most people quit before they ever find out.
A Few Data Points:
➜ Only about 1% of users post regularly.➜ Most of th...
Oct 28, 2025
Which LinkedIn™ Metrics Matter?
Everyone obsesses over impressions and reach.
But here’s the truth:Reach is a lagging indicator.And it’s way too dependent on other people’s behavior.
Your posts get distributed largely based on how you engage during the Golden Hour — that first hour after posting.
Yes, there are other factors ...
Oct 21, 2025
I messed up a post. What do I do now?
This question comes my way often.And after thousands of posts on LinkedIn?I still mess up a post somehow, some way.
I’ll forget the attachment.Or it won’t upload.Or there’s a spelling error.Or I hate the post in hindsight.
So here are the rules I live by when things go sideways:
1. Spelling Err...
Oct 14, 2025
How to Get + Keep Great Post Ideas
Post ideas can come from anywhere. And you probably don't have a problem thinking of them ... but you DO have a problem remembering them. Here are a few ways I keep track of post ideas: 1. Notes App
-It's not sexy and doesn't use AI, but I have a note labeled "LinkedIn Ideas" that I've been using...
Oct 08, 2025
My Golden Hour Routine:
When your post goes live, the next 60 minutes are special.
That's when your engagement [commenting + responding to comments] gives your post the most algorithmic value.
The more you comment during that time, the higher your algorithmic value is.
The higher your algorithmic value, the more people ...
Sep 17, 2025