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Real tools, real templates, and strategies that actually work – no fluff, just results.

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Hey! Have you ever loved someone’s LinkedIn™ posts, only to click on their profile and feel let down by their About section? The tone shifts from conversational and engaging to a bone-dry résumé. I’ve written 100s of About sections, and the most effective ones share four key traits: 1. They’re no...

Apr 01, 2025

The Potential for Good

Hey! The #1 reason most people don’t post on LinkedIn? Fear. I get it. LinkedIn™ can feel intimidating. Your coworkers, former managers, and potential clients are all here—watching. With nearly 1 billion users and half of them logging in monthly, it’s easy to feel overwhelmed by all the potential...

Mar 25, 2025

Write Hooks That Work

Hey! We’ve all heard that the first sentence of a LinkedIn™ post is critical—it’s what makes someone stop scrolling. But what makes a great hook? A hook should be: Impossible to ignore Short and punchy (10 words or fewer) Aligned with your audience’s pain points or curiosity Here are 5 ty...

Mar 18, 2025

Your 5% Makes 100% of the Difference

Hey! The key to standing out isn’t blending in—it’s owning your quirks. (I call these your 5% differentiators.) These are key for several reasons: 1. They attract your ideal audience 2. They define and strengthen your personal brand 2. They help you stand apart from others in your niche 3. They’...

Mar 11, 2025

Redefine Your Goals So You Actually Reach Them

Hey! We come to LinkedIn™ for a specific reason: To build a brand To grow an audience To get leads or monetize But if we come to LinkedIn™ leading with those goals, we’ll never reach them. Instead, here’s how it actually works: 1. Build relationships (which leads to trust) 2. Share ...

Mar 04, 2025

Hard Truths About LinkedIn Writing

Hey! When I first started on LinkedIn™ in 2021, I didn’t have much of a plan—just a self-made banner and a “post when I feel like it” approach. I didn’t have a clear offer beyond, “Hey, I’m a ghostwriter!” But even that bare-bones presence landed me six ghostwriting clients and two book projects....

Feb 11, 2025 post checklist post tips

LinkedIn's Moment Is Here

Hi! LinkedIn™ is evolving faster than ever. It may seem like it’s “behind” other social media platforms, but from I’ve seen, it’s being more strategic. Little known fact: LinkedIn™ is owned by Microsoft, and right now they’re pouring more resources than ever into making it the premier platform fo...

by Holly Crawshaw — Feb 04, 2025 curate your feed linkedin feed

The Power of Scalable Steps

The Only Way to Actually Scale LinkedIn™ Hey There! We’ve all been there: standing firmly and solidly in your very own way. When I first started on LinkedIn™, I had this mindset: I’ve gotta do everything at once, and I’ve gotta do it perfectly.Spoiler Alert: That didn’t work. Hahaha. It wasn’t ...

by Holly Crawshaw — Jan 28, 2025 linkedin scale linkedin scale up planner

Kill, Marry, Date—The LinkedIn™ Strategy You’ve Been Missing

When it comes to LinkedIn™, it’s easy to feel overwhelmed. There’s always new advice, new formats, and new pressure to "perform." But here's the truth: there are a few strategies you can count on, no matter what. Kill: Cold DMs that pitch immediately—no one likes an unsolicited sales pitch. Start...

by Holly Crawshaw — Jan 21, 2025 linkedin comment strategy linkedin comments linkedin growth linkedin strategy

Content Guide for 2025: How to Grow Your Audience Through Content This Year

2025 is the year for LinkedIn™. These guys are owned by Microsoft. Say what you want about LinkedIn™ compared to other platforms, but these guys know a thing or two about scaling businesses. I’ve been watching closely for the last three years as they’ve positioned LinkedIn™ to be the premiere p...

by Holly Crawshaw — Jan 19, 2025 content guide for 2025

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Real tools, real templates, and strategies that actually work – no fluff, just results.

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