Hey! When I first started on LinkedIn™ in 2021, I didn’t have much of a plan—just a self-made banner and a “post when I feel like it” approach. I didn’t have a clear offer beyond, “Hey, I’m a ghostwriter!” But even that bare-bones presence landed me six ghostwriting clients and two book projects....

Hi! LinkedIn™ is evolving faster than ever. It may seem like it’s “behind” other social media platforms, but from I’ve seen, it’s being more strategic. Little known fact: LinkedIn™ is owned by Microsoft, and right now they’re pouring more resources than ever into making it the premier platform fo...

The Only Way to Actually Scale LinkedIn™ Hey There! We’ve all been there: standing firmly and solidly in your very own way.  When I first started on LinkedIn™, I had this mindset: I’ve gotta do everything at once, and I’ve gotta do it perfectly.Spoiler Alert: That didn’t work. Hahaha.  It wasn’t ...

When it comes to LinkedIn™, it’s easy to feel overwhelmed. There’s always new advice, new formats, and new pressure to "perform." But here's the truth: there are a few strategies you can count on, no matter what. Kill: Cold DMs that pitch immediately—no one likes an unsolicited sales pitch. Start...

  2025 is the year for LinkedIn™. These guys are owned by Microsoft. Say what you want about LinkedIn™ compared to other platforms, but these guys know a thing or two about scaling businesses. I’ve been watching closely for the last three years as they’ve positioned LinkedIn™ to be the premiere p...