The 5 content pillars you should start posting with.

Sep 09, 2025

Connect

"I don't know what to write about."
"My content isn't gettinge engagement."
"The algorithm is hiding my stuff!"

If you've said or thought anything like this, it's likely that you have a content problem.

Most folks tend to over-index one way or another: All personal stories or all sales posts.

The truth is you need a mix.

You get there by hitting the top 5 types of content posted on LinkedIn:

Personal Stories
Industry Insights
Conversion Posts
Educational Material
Social Proof

The goal of every post isn't to sell.

The goal of every post isn't high engagement.

The idea is to create a helpful, comprehensive body of work that educates, entertains, encourages, and stirs audience emotion.

>> Which of these 5 do you need the most help with?

=
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ perormance, your business, or even your life.

The Go-and-Do:

Pull up your last 10 LinkedIn posts. Label each one with which category it falls into:

Personal Story
Industry Insight
Conversion Post
Educational Material
Social Proof

If you notice you’re leaning heavily on just 1–2 types, set a goal this month to publish at least one post from the categories you’ve been neglecting.

You don't have a content problem. Sort of.

LinkedIn is a long game. But the algorithm isn’t. Most people understand the first part. Very few understand the second. LinkedIn feels like a compounding platform. You build an audience, you stay consistent, and over time your content starts to work for you. That part is true. But under the hood, the system operates very differently. LinkedIn’s feed only actively retrieves content from roughly...

Become a better writer in 3 simple steps.

3 ways to become a better writer [each one takes under 90 seconds to learn]. 1. Read your writing out loud. Your ear catches what your eye misses. Clunky sentences, repeated words, and awkward phrasing all reveal themselves the moment you hear them. If you stumble reading it, your reader will too. This one habit alone will do more for your writing than any course, any book, or any amount of sta...

LinkedIn™ is judging you. [Here's how to pass!]

For years, people thought they had LinkedIn figured out. More likes = more reach.More comments = better distribution.Post at the perfect time = algorithm boost. The whole strategy revolved around sending the right signals. If you could get enough engagement quickly, the algorithm would push your post further. And for a long time, that understanding wasn’t entirely wrong. But LinkedInchanged how...

The 5 content pillars you should start posting with.

Get Notified When Enrollment is Open for my Next Masterclass Cohort!