The 5 content pillars you should start posting with.
"I don't know what to write about."
"My content isn't gettinge engagement."
"The algorithm is hiding my stuff!"
If you've said or thought anything like this, it's likely that you have a content problem.
Most folks tend to over-index one way or another: All personal stories or all sales posts.
The truth is you need a mix.
You get there by hitting the top 5 types of content posted on LinkedIn:
- Personal Stories
- Industry Insights
- Conversion Posts
- Educational Material
- Social Proof
The goal of every post isn't to sell.
The goal of every post isn't high engagement.
The idea is to create a helpful, comprehensive body of work that educates, entertains, encourages, and stirs audience emotion.
>> Which of these 5 do you need the most help with?
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I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ perormance, your business, or even your life.
The Go-and-Do:
Pull up your last 10 LinkedIn posts. Label each one with which category it falls into:
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Personal Story
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Industry Insight
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Conversion Post
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Educational Material
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Social Proof
If you notice you’re leaning heavily on just 1–2 types, set a goal this month to publish at least one post from the categories you’ve been neglecting.