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You don't have to start at the beginning

Here's a permission slip most people never get on LinkedIn: You don't have to tell a chronological story. You don't have to start at the start. You don't have to give the setup, the background, the "so a little context first." You can drop your reader straight into the moment that matters and tru...

Aug 25, 2026

Do you know your brand relatives?

Do you know your brand relatives? Not your competitors. Your relatives. This might be the single most underrated concept in personal branding, and once you see it, you can't unsee it. Here's the family tree. Brand Fraternal Twins Same industry. Same audience. Different delivery. Think Brené Brown...

Aug 18, 2026

LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides wh...

Aug 11, 2026

The strongest strategy I've got

After five years on LinkedIn, one strategy has stayed stronger than everything else. Commenting. Not posting. Commenting. And not the lazy kind, the strategic kind. Here are the three pieces of how I do it. 1. Comment Lists If you're frustrated on LinkedIn, I can almost guarantee the reason: you'...

Aug 04, 2026

How I moved 52 people into my pipeline

I moved 52 people into my pipeline in one week. Here's exactly how. But first, two confessions because I got this wrong twice before I got it right. For my first two years on LinkedIn, I sent zero connection requests. Not one. I told myself I'd let the work speak for itself. Translation: I left t...

Jul 28, 2026

Stop asking "is this good?"

Most people edit their writing by asking the wrong question. They write a post, read it back, and ask: "Is this good?" It's the wrong filter. "Good" is a feeling, and your feelings about your own writing are unreliable on a Tuesday. Ask this instead: "Is this specific?" Because weak writing is va...

Jul 21, 2026

My best posts are never about LinkedIn

I'm a LinkedIn ghostwriter. So this feels like admitting something I probably shouldn't. My best LinkedIn posts are never about LinkedIn. It's true. The posts that get the best engagement, the ones that occasionally go a little viral are about my personal life. My values. My kids. A piece of soci...

Jul 14, 2026

The metric nobody talks about

Why isn't anyone talking about profile views? It's a killer data point. Maybe the killer data point. And almost everyone ignores it in favor of the metrics that feel good but tell you nothing. Here's the question that actually matters: how many people are looking at my page? That matters a heck o...

Jul 07, 2026

You're Going to Use AI Anyway. Let's Talk About It.

You're going to use AI, but I want to help you use AI better. This isn't me shaming you. I use AI too. Daily. It's a phenomenal thinking partner. What I haven't let go of is the fear underneath it. Because there are two things AI takes from you: First: You never learn to write. Writing isn't t...

Jun 30, 2026

The Average Post Gets 100–3,500 Impressions. Here's How to Beat It.

The average LinkedIn™ post lands somewhere between 100 and 3,500 impressions. That's a wide range. And I have no idea where it puts you. But if you want to beat the average — not match it, beat it — there's no secret waiting to be unlocked. There's just the work most people won't do. Here's wha...

Jun 23, 2026

You Don't Have a Time Problem. You Have a System Problem.

I hear it every week from smart, accomplished people who should have been on LinkedIn yesterday: "I know it's important for me to be visible, but I don't have time, and I don't know where to start." I get it. I've said some version of this to myself too. But when I push on it — and I push on it a...

Jun 16, 2026

You Don't Have a Post Idea Problem. You Have a Memory Problem.

Here's the lie most people tell themselves: "I just don't have anything to say this week." That's almost never true. You had three ideas this week. Maybe five. They showed up in the shower. In the car. At 11pm when you were half asleep and told yourself, "I'll remember that in the morning." You d...

Jun 09, 2026

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Real tools, real templates, and strategies that actually work – no fluff, just results.

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