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How to Stand Out on LinkedIn™

Sep 02, 2025
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"How does someone stand out on LinkedIn?"

1. Share your story
2. Share your story
3. Share your story

I talk in more detail on Gerrid Smith's podcast.

Check it out here!

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I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ perormance, your business, or even your life. 

The Go-and-Do: 

Story Mining Questionnaire

1. Firsts & Beginnings

  • What was your very first job?

  • What’s the first big risk you took?

  • What’s a “first” in your life you’ll never forget (first sale, first failure, first win)?

2. Pivots & Turning Points

  • When did you realize you were on the wrong path?

  • What’s a decision you made that completely changed your direction?

  • What’s a time you had to walk away from something that wasn’t working?

3. Failures & Lessons

  • What’s a rookie mistake you’ll never make again?

  • What’s the worst advice you ever took?

  • What’s a failure that ended up being a blessing in disguise?

4. Everyday Ironies & Contradictions

  • What’s something funny or ironic about your work vs. your personal life?

  • What do people always assume about you that isn’t true?

  • What’s a “quirk” you have that actually helps you succeed?

5. Wins & Proud Moments

  • When did you deliver more than someone expected?

  • What’s a project you’re most proud of?

  • What’s a time someone gave you unexpected praise that stuck with you?

6. People & Influences

  • Who gave you the best career advice you’ve ever received?

  • Who believed in you before you believed in yourself?

  • Who challenged you in a way that helped you grow?

7. Obstacles & Resilience

  • What’s a time you had to do something uncomfortable just to get by?

  • When did you have to “make it work” with limited resources?

  • What’s the toughest situation you’ve navigated that taught you resilience?

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How to Find the Stories That Should Anchor Your Brand
My best posts are almost always stories. That does not mean every post should be a story. It means you should know your stories cold, because the stories you repeat become your brand. I call mine cornerstone stories. Here are my 3: 1. I was a broke single mom when I came to LinkedIn. 2. I watched my dad go from poverty to millionaire. 3. I was the last person to find out about my 2018 divorce. ...
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