Real tools, real templates, and strategies that actually work – no fluff, just results.
Why August Is the Perfect Time to Start (or Restart) on LinkedIn
I had a shocking realization in 2021:
I s*cked on LinkedIn.
I just wasn’t very good.You could try to talk me out of it—but it was true. I wasn’t getting traction.My content felt plastic, my strategy was nonexistent, and I was basically invisible.
The irony?I was a professional writer.
So why coul...
Aug 05, 2025
When to Start Building on LinkedIn™
People often come to me with the same hesitation:
“I’m still at my W-2 job. Is it too soon to start posting on LinkedIn?”
Here’s my answer, every time:The best time to start building on LinkedIn is before you need it.
Not after the layoff.Not after you burn out.Not after you launch the business...
Jul 29, 2025
From 3K Followers to 50K ...
Hey, friends,
Last week I crossed 50,000 followers on LinkedIn.
Wild.
To celebrate, I’m offering 50% off my Spark Your LinkedIn Strategy Masterclass—but only for the next 24 hours.
This is the first time I’ve ever offered a discount. And I won’t be doing it again. [This class sells out 100% of t...
Jul 22, 2025
The Top 10 Worst DMs I’ve Ever Received
This newsletter took hours. Sadly, these DMs took seconds.
Let’s get something straight: I love a good DM.
Some of my best client relationships? Started in the DMs.But some of my biggest cringe moments? Also started there.
I’ve been on LinkedIn long enough to say this with confidence: There’s an ...
Jul 15, 2025
1 Mindset Shift That Will Instantly Improve Your Business (and Life)
If there’s one shift that’s changed how I lead, write, parent, and sleep at night— it’s this:
Perfection doesn’t exist. Excellence does.
And that difference?It’s not just semantic.It’s the difference between burnout and peace.Between procrastination and progress.Between “I have to do it all rig...
Jul 08, 2025
5 Hooks That Stop the Scroll on LinkedIn
Here’s a hard truth about LinkedIn: If your first sentence doesn’t hook the reader, the rest doesn’t matter.
In the world of content, attention is the currency. And your hook? That’s your opening pitch. Your first impression. Your one chance to stop the scroll.
I’ve spent years writing high-conve...
Jul 01, 2025
What 19 Years as a Professional Writer Has Taught Me About Content
In 2006, I earned my first dollar as a writer. It was a small project—but a big deal to me.
I had no connections, no agent, no credibility.
Fast-forward nearly two decades, and I've worked across publishing, marketing, and brand strategy. I've written books, ghostwritten for executives, and hel...
Jun 24, 2025
See You Today at 9am EST!
Join me for my FIRST EVER LinkedIn™ Live at 9am EST. Click here to RSVP + join. Even if you can't make the call live, you RSVPing gives you instant access to the recorded event. We'll be talking content creation, content analysis, + taking a look at Taplio's newest features. Can't wait!
[PS: I'm...
Jun 18, 2025
You're Invited ...
Let’s be honest:Plenty of people buy Taplio for the time-saving magic.But somewhere between importing comments and posting carousels … it gets messy.
You open it.You poke around.You maybe even scheduled a post or two.
But then?Back to the blank page.Back to wondering:
“Is this thing even working...
Jun 17, 2025
Post Templates That Still Work (And Why Most Don’t)
A few years ago, LinkedIn post templates were everywhere.
You probably downloaded some.(Heck—you might’ve even downloaded some from me.)
But here’s the truth:
Most templates today sound … like templates.
And if your post sounds like it came from a template, it won’t perform like it used to.
Why?...
Jun 10, 2025
This Advice Doesn’t Work on LinkedIn When You’re Starting Out
Don't let big creators confuse you.
Let me be clear:What works for them might not work for you.
And that’s not an insult. It’s just the reality of scale.
I’ve been on LinkedIn for 4 years. I run third-party research. I work with clients across industries. And here’s one hill I’ll die on:
What...
Jun 03, 2025
The Real Reason You’re Not Gaining Momentum on LinkedIn
A client of mine once told me a story I’ve never forgotten. (He’s the co-founder of Kajabi—so when he talks, I listen.)
It was a story about half-bridges.
Imagine you’re standing on the mainland. The island of success is off in the distance. That’s where you want to be:
Posting with confiden...
May 27, 2025