Real tools, real templates, and strategies that actually work – no fluff, just results.
The 5 content pillars you should start posting with.
"I don't know what to write about." "My content isn't gettinge engagement." "The algorithm is hiding my stuff!" If you've said or thought anything like this, it's likely that you have a content problem.
Most folks tend to over-index one way or another: All personal stories or all sales posts.
T...
Sep 09, 2025
How to Stand Out on LinkedIn™
"How does someone stand out on LinkedIn?" 1. Share your story 2. Share your story 3. Share your story I talk in more detail on Gerrid Smith's podcast.Check it out here!=I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" ...
Sep 02, 2025
The Power of Knowing Who You're NOT For
Most business owners know their “ideal client” profile.Fewer can clearly define their non-ideal client.
That’s a mistake.
Because here’s the truth:Knowing who you’re not for will save you time, protect your energy, and help you deliver better results to the people you are for.
When I first star...
Aug 26, 2025
Newsletter: Stop Listening [So You Can Start Moving]
[I'm trying to amke this the most practical newsletter you receive this week]. If logging into LinkedIn gives you a pit in your stomach, you’re not alone. Some days I’m right there with you.
It’s loud out there:
NICHE DOWN!
QUIT YOUR JOB!
COMMENT REGULARLY!
JOIN MY MASTERCLASS!
TAKE AN ...
Aug 19, 2025
The #1 Story You’re Telling Yourself on LinkedIn That’s Holding You Back
A few weeks ago, I went on a family vacation with 17 family members.
Honestly? I was not excited about it.
Everybody runs their kitchen differently.Everybody runs their families differently.Everybody vacations differently.
And this was the first time in my 41 years that we’d all stayed together i...
Aug 12, 2025
Why August Is the Perfect Time to Start (or Restart) on LinkedIn
I had a shocking realization in 2021:
I s*cked on LinkedIn.
I just wasn’t very good.You could try to talk me out of it—but it was true. I wasn’t getting traction.My content felt plastic, my strategy was nonexistent, and I was basically invisible.
The irony?I was a professional writer.
So why coul...
Aug 05, 2025
When to Start Building on LinkedIn™
People often come to me with the same hesitation:
“I’m still at my W-2 job. Is it too soon to start posting on LinkedIn?”
Here’s my answer, every time:The best time to start building on LinkedIn is before you need it.
Not after the layoff.Not after you burn out.Not after you launch the business...
Jul 29, 2025
From 3K Followers to 50K ...
Hey, friends,
Last week I crossed 50,000 followers on LinkedIn.
Wild.
To celebrate, I’m offering 50% off my Spark Your LinkedIn Strategy Masterclass—but only for the next 24 hours.
This is the first time I’ve ever offered a discount. And I won’t be doing it again. [This class sells out 100% of t...
Jul 22, 2025
The Top 10 Worst DMs I’ve Ever Received
This newsletter took hours. Sadly, these DMs took seconds.
Let’s get something straight: I love a good DM.
Some of my best client relationships? Started in the DMs.But some of my biggest cringe moments? Also started there.
I’ve been on LinkedIn long enough to say this with confidence: There’s an ...
Jul 15, 2025
1 Mindset Shift That Will Instantly Improve Your Business (and Life)
If there’s one shift that’s changed how I lead, write, parent, and sleep at night— it’s this:
Perfection doesn’t exist. Excellence does.
And that difference?It’s not just semantic.It’s the difference between burnout and peace.Between procrastination and progress.Between “I have to do it all rig...
Jul 08, 2025
5 Hooks That Stop the Scroll on LinkedIn
Here’s a hard truth about LinkedIn: If your first sentence doesn’t hook the reader, the rest doesn’t matter.
In the world of content, attention is the currency. And your hook? That’s your opening pitch. Your first impression. Your one chance to stop the scroll.
I’ve spent years writing high-conve...
Jul 01, 2025
What 19 Years as a Professional Writer Has Taught Me About Content
In 2006, I earned my first dollar as a writer. It was a small project—but a big deal to me.
I had no connections, no agent, no credibility.
Fast-forward nearly two decades, and I've worked across publishing, marketing, and brand strategy. I've written books, ghostwritten for executives, and hel...
Jun 24, 2025