Header Logo
How Can I Help You?
My Story Schedule A Coaching Call The Story Spark Testimonials Join Spark It! Media Contact Login

The #1 Story You’re Telling Yourself on LinkedIn That’s Holding You Back

Aug 12, 2025
Connect

A few weeks ago, I went on a family vacation with 17 family members.

Honestly? I was not excited about it.

Everybody runs their kitchen differently.
Everybody runs their families differently.
Everybody vacations differently.

And this was the first time in my 41 years that we’d all stayed together in one house.
I was already playing out every possible disaster in my head.

Then my husband called me out.

“You’re painting a worst-case scenario of something that could be completely amazing.”

Dang, Andrew Joyner.
God forbid a girl have a spiral.

But he was right.

I decided to change my attitude and start rehearsing the “what could go rights” instead of the “what could go wrongs.”

And guess what?
The trip was fantastic. Zero tension. Zero drama.
Maybe even a Christmas-in-July miracle.

Here's a photo of us enjoying some Rosemary Beach shopping [but maybe not the Rosemary Beach shopping prices]!


LinkedIn Is the Same Way

We often approach LinkedIn like I approached that vacation.

We tell ourselves:

  • “It’s still social media, and I hate social media.”

  • “It’s a waste of time.”

  • “The people in my feed aren’t my kind of people.”

We rehearse worst-case scenarios instead of what could go right.

Here’s what could go right if you gave LinkedIn a real shot:

  • You could learn something new.

  • You could meet great people.

  • You could expand your network.

  • You could build a personal brand.

  • You could get attention for your business.

  • You could increase the world’s awareness of you.

I never thought I’d enjoy social media.
I never thought LinkedIn would be a major driver of my income.
I never thought it would give me more financial and work freedom.

Man, am I glad I was wrong.


Want the Shortcut?

I teach all 6 of my LinkedIn growth systems—step-by-step—in my LinkedIn Masterclass:

  1. Branding

  2. Profile

  3. Posts

  4. Content

  5. Engagement

  6. Scaling

These are the exact systems that helped me increase my own results by 231% in one year while working less.

If you act by this Friday, you’ll get free 1:1 calls with me to customize the systems to your exact business and audience.

My LAST masterclass of the year starts in 10 days. Seats are almost gone, and it will sell out.

Reply to this email with “I’m in” and I’ll send you the details.


Practical Tool: LinkedIn Systems Self-Check

Before you join—or even if you’re not ready yet—rate yourself 1-5 in each area (1 = “nonexistent” / 5 = “dialed in and working”):

  • Branding – Is your voice, look, and message consistent everywhere?

  • Profile – Does your profile clearly show who you are and why someone should follow you?

  • Posts – Do your posts get consistent engagement and start conversations?

  • Content – Do you have a plan that builds trust and authority?

  • Engagement – Do you regularly connect with, comment on, and support others’ content?

  • Scaling – Do you have systems that grow your reach without adding more time?

Your lowest score?

That’s where you should focus first.

The 4 Post Types to Cycle Through on LinkedIn
If you never know what to post, stop guessing and start cycling. There are 4 types of posts. Hit all 4 in a week and you have a content strategy. That is the whole thing. 1. Educational. How you did something. How to do something. A strong opinion about the way your industry gets something wrong. This is the post that proves you know your work, and it is the post most people are best at. It is ...
What to Post on LinkedIn When You Have No Ideas
You do not have an ideas problem. You have a capture problem. Ideas come to you in the shower. In the pickup line. At 11pm when you are half asleep. Then you sit down Tuesday morning with a blank screen and nothing. The idea was never the issue. You just had nowhere to put it. Here are the 3 systems I use. None cost money. None require you to add anything to your tech stack. 1. One note in your...
How to Find the Stories That Should Anchor Your Brand
My best posts are almost always stories. That does not mean every post should be a story. It means you should know your stories cold, because the stories you repeat become your brand. I call mine cornerstone stories. Here are my 3: 1. I was a broke single mom when I came to LinkedIn. 2. I watched my dad go from poverty to millionaire. 3. I was the last person to find out about my 2018 divorce. ...
Footer Logo
© 2026 Holly Joyner. All Rights Reserved.
GDPR Terms Privacy Policy Brand by Soul Sparked
Powered by Kajabi

Get Notified When Enrollment is Open for my Next Masterclass Cohort!

Enrollment is first come, first served, however by letting me know that you're interested, I will be sure to email you before announcing on LinkedIn.