The 4 Post Types to Cycle Through on LinkedIn
If you never know what to post, stop guessing and start cycling.
There are 4 types of posts. Hit all 4 in a week and you have a content strategy. That is the whole thing.
1. Educational.
How you did something. How to do something. A strong opinion about the way your industry gets something wrong. This is the post that proves you know your work, and it is the post most people are best at. It is ...
What to Post on LinkedIn When You Have No Ideas
You do not have an ideas problem. You have a capture problem.
Ideas come to you in the shower. In the pickup line. At 11pm when you are half asleep. Then you sit down Tuesday morning with a blank screen and nothing.
The idea was never the issue. You just had nowhere to put it.
Here are the 3 systems I use. None cost money. None require you to add anything to your tech stack.
1. One note in your...
How to Find the Stories That Should Anchor Your Brand
My best posts are almost always stories.
That does not mean every post should be a story. It means you should know your stories cold, because the stories you repeat become your brand.
I call mine cornerstone stories.
Here are my 3:
1. I was a broke single mom when I came to LinkedIn.
2. I watched my dad go from poverty to millionaire.
3. I was the last person to find out about my 2018 divorce.
...