Header Logo
How Can I Help You?
My Story Spark: Your LinkedIn™ Strategy Masterclass Cohort Spark: Your LinkedIn™ Strategy Self-Paced Course Schedule A Coaching Call The Story Spark Testimonials Join Spark It! Media Contact Login

How to Become a More Entertaining Writer

Dec 02, 2025
Connect

I’m in the middle of a ghostwriting project.
This time, it’s a book for an actress.

I believe this book is going to work.
Not just because she’s talented.
But because she’s willing to go there.

Why This Matters

The failure? She’ll give details.
The embarrassing thing? She’ll share photos.
The controversial stance? She will die on that hill.

That’s the difference between lukewarm writing and great writing:

  • It has a firm stance.

  • It stirs big emotions.

  • It’s painfully honest.

This is the kind of writing that cuts through the noise.
It’s the kind people actually feel.

What Most People Do Instead

They pull back.
They water it down.
They share some of the story … but not the guts of it.

And the result?

Safe writing.
Forgettable writing.
“Pretty good” writing that never really moves anyone.

But here’s the truth:

If you’ve failed, been hurt, or hold a different view,
you already have incredible content.

The only question is — will you actually share it?

Go and Do

I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life. 

  1. Think of one moment in your story that still makes your heart race a little.

  2. Ask: Have I shared this publicly — or only the edited version?

  3. Write down how you could “go there” just a little more in your next post.

  4. You don’t have to spill everything. But honesty is magnetic.


The most entertaining writers don’t have the most perfect stories.
They have the courage to tell the real ones.

📌 What’s your favorite TV show right now? (I always love seeing what people are watching.)

My best posts are never about LinkedIn
I'm a LinkedIn ghostwriter. So this feels like admitting something I probably shouldn't. My best LinkedIn posts are never about LinkedIn. It's true. The posts that get the best engagement, the ones that occasionally go a little viral are about my personal life. My values. My kids. A piece of social commentary. Sometimes just a meme. (And "viral" is relative here. I'm no Taylor Swift.) The posts...
The metric nobody talks about
Why isn't anyone talking about profile views? It's a killer data point. Maybe the killer data point. And almost everyone ignores it in favor of the metrics that feel good but tell you nothing. Here's the question that actually matters: how many people are looking at my page? That matters a heck of a lot more to me than how many people are commenting on my posts. Why? Because 99% of my clients n...
You're Going to Use AI Anyway. Let's Talk About It.
  You're going to use AI, but I want to help you use AI better.  This isn't me shaming you. I use AI too. Daily. It's a phenomenal thinking partner. What I haven't let go of is the fear underneath it. Because there are two things AI takes from you: First: You never learn to write. Writing isn't the thing you do after you've figured out what you think. Writing is how you figure out what you thin...
Footer Logo
© 2026 Holly Joyner. All Rights Reserved.
GDPR Terms Privacy Policy Brand by Soul Sparked
Powered by Kajabi

Get Notified When Enrollment is Open for my Next Masterclass Cohort!

Enrollment is first come, first served, however by letting me know that you're interested, I will be sure to email you before announcing on LinkedIn.