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How to Become a More Entertaining Writer

Dec 02, 2025
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I’m in the middle of a ghostwriting project.
This time, it’s a book for an actress.

I believe this book is going to work.
Not just because she’s talented.
But because she’s willing to go there.

Why This Matters

The failure? She’ll give details.
The embarrassing thing? She’ll share photos.
The controversial stance? She will die on that hill.

That’s the difference between lukewarm writing and great writing:

  • It has a firm stance.

  • It stirs big emotions.

  • It’s painfully honest.

This is the kind of writing that cuts through the noise.
It’s the kind people actually feel.

What Most People Do Instead

They pull back.
They water it down.
They share some of the story … but not the guts of it.

And the result?

Safe writing.
Forgettable writing.
“Pretty good” writing that never really moves anyone.

But here’s the truth:

If you’ve failed, been hurt, or hold a different view,
you already have incredible content.

The only question is — will you actually share it?

Go and Do

I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life. 

  1. Think of one moment in your story that still makes your heart race a little.

  2. Ask: Have I shared this publicly — or only the edited version?

  3. Write down how you could “go there” just a little more in your next post.

  4. You don’t have to spill everything. But honesty is magnetic.


The most entertaining writers don’t have the most perfect stories.
They have the courage to tell the real ones.

📌 What’s your favorite TV show right now? (I always love seeing what people are watching.)

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