The 4 Post Types to Cycle Through on LinkedIn
If you never know what to post, stop guessing and start cycling.
There are 4 types of posts. Hit all 4 in a week and you have a content strategy. That is the whole thing.
1. Educational.
How you did something. How to do something. A strong opinion about the way your industry gets something wrong. This is the post that proves you know your work, and it is the post most people are best at. It is also the one that gets shared, because sharing it makes your reader look smart too.
2. Social proof.
A client win. Use real numbers when you have permission. "We helped a client grow" is a sentence nobody remembers. "We took a subcontractor from 45 days in receivables to 22" is a sentence somebody screenshots. If you cannot use numbers, use the before and after in the client's own words.
3. Stories.
The bad hire. The embarrassing moment. The deal you lost because you talked too much. Wrap it in value or wrap it in humor, but wrap it in something, because a story with no point is a diary entry. These are the posts that make people feel like they know you, and that is what makes them DM you 6 months later.
4. Offer.
Actually ask for the sale. Say what you do, say who it is for, say how to start. This is the post everybody skips, and it is the only one whose job is conversion. [It gets its own edition. Keep reading this series.]
I do not hit a perfect cycle. Some weeks I write 3 educational posts because I am fired up about something. But across a week, I hit all 4 at least once, and that is enough to keep the account balanced.
Balance is the point. Educational posts alone make you a textbook. Stories alone make you a diary. Social proof alone makes you a billboard. Offers alone make you a pest. Together, they make you a business.
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" below to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life.
THE GO-AND-DO
Pull up your last 8 posts and tag each one: educational, social proof, story, or offer. Whichever category has the fewest, write that post today. I already know it is offer.
One More Thing - The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
· LinkedIn strategy that actually moves the needle
· How to become a sharper writer (because writing is the work)
· Content systems, not content luck
· Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.