The strongest strategy I've got
After five years on LinkedIn, one strategy has stayed stronger than everything else.
Commenting.
Not posting. Commenting. And not the lazy kind, the strategic kind. Here are the three pieces of how I do it.
1. Comment Lists
If you're frustrated on LinkedIn, I can almost guarantee the reason: you're in your feed too much.
The feed is a slot machine. It's designed to keep you scrolling, comparing, and feeling vaguely behind. So I don't live there. I keep a list of specific profiles I visit daily, people I want to be in front of, people whose audiences overlap with mine and I go straight to them. I often never make it to my feed at all.
That one move changes everything. You go from reacting to whatever the algorithm serves you to choosing where your attention goes.
2. Comment Goals
If you're leaving comments aimlessly, you'll never know when you're done. So you scroll forever, or you quit early, and either way you feel terrible about it.
There has to be a method to the madness. A number. A list. A finish line. When commenting has a defined goal, you actually feel and are accomplished. You close the app on a win instead of a vague guilt.
3. Comment Quality
This is the one thing that's genuinely shifted. You can't just smack "Great post!" on a page anymore and expect it to do anything.
So I've flipped my ratio. More time per comment. Fewer comments overall. A real reaction, a real add, a real question left on the right profiles. That's enough. It was always about depth, and now it's about depth even more.
Lists give you direction. Goals give you a finish line. Quality gives you the result.
That's the whole system. It's not glamorous. It just works, year after year, while the flashier tactics come and go.
"I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a 'Go-and-Do' [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life."
Go and Do:
Build your comment list. Open a note and write down 10 profiles you want to be visible to. Tomorrow, skip the feed entirely go straight to those 10 and leave one thoughtful comment on each.
Ten profiles. One real comment each. That's the rep.
One More Thing - The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
· LinkedIn strategy that actually moves the needle
· How to become a sharper writer (because writing is the work)
· Content systems, not content luck
· Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.