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I'm a LinkedIn ghostwriter. So this feels like admitting something I probably shouldn't. My best LinkedIn posts are never about LinkedIn. It's true. The posts that get the best engagement, the ones that occasionally go a little viral are about my personal life. My values. My kids. A piece of soci...

Jul 14, 2026

The metric nobody talks about

Why isn't anyone talking about profile views? It's a killer data point. Maybe the killer data point. And almost everyone ignores it in favor of the metrics that feel good but tell you nothing. Here's the question that actually matters: how many people are looking at my page? That matters a heck o...

Jul 07, 2026

You're Going to Use AI Anyway. Let's Talk About It.

You're going to use AI, but I want to help you use AI better. This isn't me shaming you. I use AI too. Daily. It's a phenomenal thinking partner. What I haven't let go of is the fear underneath it. Because there are two things AI takes from you: First: You never learn to write. Writing isn't t...

Jun 30, 2026

The Average Post Gets 100–3,500 Impressions. Here's How to Beat It.

The average LinkedIn™ post lands somewhere between 100 and 3,500 impressions. That's a wide range. And I have no idea where it puts you. But if you want to beat the average — not match it, beat it — there's no secret waiting to be unlocked. There's just the work most people won't do. Here's wha...

Jun 23, 2026

You Don't Have a Time Problem. You Have a System Problem.

I hear it every week from smart, accomplished people who should have been on LinkedIn yesterday: "I know it's important for me to be visible, but I don't have time, and I don't know where to start." I get it. I've said some version of this to myself too. But when I push on it — and I push on it a...

Jun 16, 2026

You Don't Have a Post Idea Problem. You Have a Memory Problem.

Here's the lie most people tell themselves: "I just don't have anything to say this week." That's almost never true. You had three ideas this week. Maybe five. They showed up in the shower. In the car. At 11pm when you were half asleep and told yourself, "I'll remember that in the morning." You d...

Jun 09, 2026

The 4-Step Guide to Making Money on LinkedIn

Most people treat LinkedIn like a slot machine. They post, they wait, they check the numbers, they get frustrated, they post again. Six months later they're wondering why the platform isn't "working" for them. LinkedIn isn't broken. The approach is. Making money on LinkedIn isn't about going vira...

Jun 02, 2026

The Uncomfortable Answer to "How Do I Grow on LinkedIn?"

"How do I get more profile views?" The answer is one word. Work. Nobody wants to hear it. Everyone wants the hack, the hook formula, the AI prompt, the posting time that magically unlocks the algorithm. I get it. We're all busy. That's the nature of life. I've got 3 kids, 4 cats, and a husband. (...

May 26, 2026

You don't have a content problem. Sort of.

LinkedIn is a long game. But the algorithm isn’t. Most people understand the first part. Very few understand the second. LinkedIn feels like a compounding platform. You build an audience, you stay consistent, and over time your content starts to work for you. That part is true. But under the hood...

Mar 31, 2026

Become a better writer in 3 simple steps.

3 ways to become a better writer [each one takes under 90 seconds to learn]. 1. Read your writing out loud. Your ear catches what your eye misses. Clunky sentences, repeated words, and awkward phrasing all reveal themselves the moment you hear them. If you stumble reading it, your reader will too...

Mar 24, 2026

LinkedIn™ is judging you. [Here's how to pass!]

For years, people thought they had LinkedIn figured out. More likes = more reach.More comments = better distribution.Post at the perfect time = algorithm boost. The whole strategy revolved around sending the right signals. If you could get enough engagement quickly, the algorithm would push your ...

Mar 17, 2026

What do you know that you could monetize?

I came to LinkedIn in 2021 for one reason: to make money. It's OK to say that out loud, by the way. That's not a bad reason to be on LinkedIn. I was a newly-single mom, responsible for 3 kids' lives, and I was paying a mortgage for the first time on my own. Heck, I didn't even know what day the ...

Mar 10, 2026

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Real tools, real templates, and strategies that actually work – no fluff, just results.

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