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The 4 Post Types to Cycle Through on LinkedIn

If you never know what to post, stop guessing and start cycling. There are 4 types of posts. Hit all 4 in a week and you have a content strategy. That is the whole thing. 1. Educational. How you did something. How to do something. A strong opinion about the way your industry gets something wrong....

Oct 13, 2026

What to Post on LinkedIn When You Have No Ideas

You do not have an ideas problem. You have a capture problem. Ideas come to you in the shower. In the pickup line. At 11pm when you are half asleep. Then you sit down Tuesday morning with a blank screen and nothing. The idea was never the issue. You just had nowhere to put it. Here are the 3 syst...

Oct 06, 2026

How to Find the Stories That Should Anchor Your Brand

My best posts are almost always stories. That does not mean every post should be a story. It means you should know your stories cold, because the stories you repeat become your brand. I call mine cornerstone stories. Here are my 3: 1. I was a broke single mom when I came to LinkedIn. 2. I watched...

Sep 29, 2026

Why Nobody Is Reading Your LinkedIn Posts

You wrote a good post. You know the topic. You have lived the story. You hit publish, and it got 4 likes, 3 of them from people who like everything. Before you blame the algorithm, look at the shape of the post on the screen. Formatting matters as much as content on LinkedIn. A wall of paragraphs...

Sep 22, 2026

How often should you share social proof?

How often should you share social proof? I get this question constantly, usually whispered, like there's a shameful answer. Like there's a limit and you don't want to cross it. Here's my real answer: if you share it well, do it again and again. I suggest every single week. The fear is always the ...

Sep 15, 2026

Sell. Create. Dream. (In that order.)

Here's how we like to think our businesses run: 1. Dream 2. Create 3. Sell First you develop the work. Then you build it. Then, finally, when it's polished and ready and you've earned the right, you tell people about it. It's a lovely story. It's also backwards. Here's how it actually goes for th...

Sep 08, 2026

Every excuse I ever made

Here's the list. Every excuse I made for two years while I stopped and started my way through LinkedIn. "I don't have time." "I'm not a content person." "I don't want to be cringe." "I don't know what to say." "I don't want to sound like everyone else." "My work speaks for itself." "I don't want ...

Sep 01, 2026

You don't have to start at the beginning

Here's a permission slip most people never get on LinkedIn: You don't have to tell a chronological story. You don't have to start at the start. You don't have to give the setup, the background, the "so a little context first." You can drop your reader straight into the moment that matters and tru...

Aug 25, 2026

Do you know your brand relatives?

Do you know your brand relatives? Not your competitors. Your relatives. This might be the single most underrated concept in personal branding, and once you see it, you can't unsee it. Here's the family tree. Brand Fraternal Twins Same industry. Same audience. Different delivery. Think Brené Brown...

Aug 18, 2026

LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides wh...

Aug 11, 2026

The strongest strategy I've got

After five years on LinkedIn, one strategy has stayed stronger than everything else. Commenting. Not posting. Commenting. And not the lazy kind, the strategic kind. Here are the three pieces of how I do it. 1. Comment Lists If you're frustrated on LinkedIn, I can almost guarantee the reason: you'...

Aug 04, 2026

How I moved 52 people into my pipeline

I moved 52 people into my pipeline in one week. Here's exactly how. But first, two confessions because I got this wrong twice before I got it right. For my first two years on LinkedIn, I sent zero connection requests. Not one. I told myself I'd let the work speak for itself. Translation: I left t...

Jul 28, 2026

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Real tools, real templates, and strategies that actually work – no fluff, just results.

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