The 4-Step Guide to Making Money on LinkedIn
Most people treat LinkedIn like a slot machine.
They post, they wait, they check the numbers, they get frustrated, they post again. Six months later they're wondering why the platform isn't "working" for them.
LinkedIn isn't broken. The approach is.
Making money on LinkedIn isn't about going viral, gaming the algorithm, or posting at the perfect time. It's about getting four foundational pieces right — and then having the patience to let them compound.
Step 1: Get your profile right.
With the new algorithm (360Brew), your profile headline and the content above the fold matter more than ever. The system is reading your profile to decide who to show your content to. If your profile is vague, your reach will be too.
And if you're still DIY-ing it, you're almost certainly missing the premium client.
Are you trying to attract Porsche clients with a Honda banner?
Your banner should answer two questions in under three seconds:
- A simple line about how you help people (not your job title — the actual problem you solve)
- A simple CTA to an easy-to-understand offer (one offer, not five)
If a stranger landed on your profile right now, would they know exactly who you help and what to do next? If they have to guess, you've already lost them.
Step 2: Write about ONE specific problem you solve.
Not five. Not "anything business-related." One.
The fastest way to become forgettable is to be a generalist on LinkedIn. The fastest way to become referable is to be the person known for solving one specific, painful problem.
"My client got 10 leads doing this simple action."
That's the energy. Specific problem. Specific result. Specific action.
When people in your network hear someone else say, "I'm struggling with [your specific problem]" — your name should be the first one that pops into their head. That only happens if you've said the same thing, in different ways, over and over.
Step 3: Create ONE simple, easy-to-understand offer that aligns with your content.
If your content is teaching CEOs how to write better, your offer shouldn't be a generic "let's hop on a call."
It should be: "Join my newsletter written for CEOs."
Or: "I have 3 coaching spots available now."
Or: "My next masterclass starts in May."
One offer. Clear. Tied directly to the thing you talk about. The disconnect between content and offer is where most LinkedIn revenue dies.
Step 4: DM the people who engage with you.
Not to pitch. To connect.
Anyone who comments on your post or views your profile is essentially raising their hand. Most people ignore that signal. The ones who don't, win.
A simple message works:
"Thanks for stopping by. Don't worry, I'm not about to pitch slap you! If you ever have any questions about XYZ, reach out!"
Some of them will reply. Some won't. But the door is open — and that's the whole point.
The part nobody wants to hear
Show up as often as possible.
Don't check analytics for 30 days.
And go about your life and business.
The people making real money on LinkedIn aren't the ones obsessing over every post's performance. They're the ones who built the four pieces above, trusted the process, and kept showing up while everyone else quit.
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life.
Go and Do:
Audit your banner — right now, in the next 5 minutes.
Open your LinkedIn profile and ask yourself two questions:
- Does my banner say (in plain English) how I help people? Not my title. Not my company name. The actual problem I solve.
- Is there a clear CTA to ONE easy-to-understand offer? Not three. Not "DM me." One specific next step.
If the answer to either is no, you have your weekend project.
Bonus points: post a screenshot of your current banner in your next LinkedIn post and ask your audience, "Is it clear how I help people?" The feedback will be more useful than any course you could buy.
One More Thing — The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
- LinkedIn strategy that actually moves the needle
- How to become a sharper writer (because writing is the work)
- Content systems, not content luck
- Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.