You Don't Have a Post Idea Problem. You Have a Memory Problem.
Here's the lie most people tell themselves: "I just don't have anything to say this week."
That's almost never true.
You had three ideas this week. Maybe five. They showed up in the shower. In the car. At 11pm when you were half asleep and told yourself, "I'll remember that in the morning."
You didn't.
You don't have a post idea problem. You have a post idea memory problem.
And until you fix that, no amount of "content strategy" advice is going to help — because the best ideas you'll ever have are the ones you've already forgotten.
Here's how I actually capture mine.
1. The Notes App.
Not sexy. No AI. No fancy second-brain system with 14 nested folders.
Just one note on my phone labeled "LinkedIn Ideas" that I've been adding to for years.
An idea hits. I open my phone. I search "LinkedIn." I write it down. Done.
The whole thing takes 20 seconds. The reason it works is because there's zero friction — no app to open, no system to maintain, no decision to make about where it goes. The bar for capturing an idea has to be lower than the bar for losing it.
2. A dedicated phone album.
Most people screenshot post ideas — interesting graphs, comments that made them think, things they saw online — and then never find them again. The screenshots get buried in 4,000 photos of their kids, their dinner, and their car's odometer.
Fix it right now:
Open your photo app. Create a new album. Name it "LinkedIn Posts." Then every time you screenshot something that could become a post, add it to the album immediately.
Five seconds at the time of capture saves you twenty minutes of scrolling later when you're staring at a blank page wondering what to write.
3. Tracking Analytics.
Whether it's Taplio or another platform you love, invest in a system that easily allows you to view posts and performance. This is where most people miss the biggest goldmine on LinkedIn — their own past content.
I sort my posts from 90+ days ago by most and least impressions.
- Most impressions = repeat post ideas waiting to happen. If something worked once, it can absolutely work again with a fresh angle, a new example, or a different hook. Your audience didn't memorize it.
- Least impressions = a question I ask myself: "How would I write this differently now?" Sometimes the idea was right but the execution was off. Rewriting underperforming posts is one of the highest-ROI content moves you can make.
The takeaway
You don't need a complicated system.
You need ONE system you'll actually use.
The reason most people's content well "runs dry" isn't that they're out of ideas. It's that they never built a place for ideas to live. Every brilliant thought you've ever had on LinkedIn started as a small spark — and the people who consistently create great content are simply the people who got better at catching the sparks before they burned out.
Pick one of these today. Set it up before you close this email.
Your next great post idea deserves somewhere to live.
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life.
Go and Do:
In the next 3 minutes, pick ONE of the three systems above and set it up before you do anything else.
- Notes App route: Open your phone right now. Create a note titled "LinkedIn Ideas." Type in the last idea you remember having that you didn't write down. That's idea #1. You're already started.
- Photo Album route: Open your photos. Create a new album called "LinkedIn Posts." Go back through the last 30 days of screenshots and move anything content-worthy into it.
- Analytics route: Log in (or start a free trial), sort your posts from 90+ days ago by most impressions, and pick your top 3. Those are your next three posts — just rewrite them with a fresh angle.
Pick one. Don't try to do all three. The whole point is to choose the system you'll actually use, not the most impressive one.
Then the next time an idea hits you in the shower? You'll have somewhere to put it.
One More Thing — The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
- LinkedIn strategy that actually moves the needle
- How to become a sharper writer (because writing is the work)
- Content systems, not content luck
- Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.