The metric nobody talks about
Why isn't anyone talking about profile views?
It's a killer data point. Maybe the killer data point. And almost everyone ignores it in favor of the metrics that feel good but tell you nothing.
Here's the question that actually matters: how many people are looking at my page?
That matters a heck of a lot more to me than how many people are commenting on my posts.
Why? Because 99% of my clients never commented on a single post before they reached out to me. They didn't like. They didn't engage. They watched. Quietly. For weeks, sometimes months. Then they showed up in my DMs ready to talk.
Comments are loud. Buyers are quiet.
Let me tell you what the last stretch has looked like on my end, because it's relevant. Life pulled me hard in the direction of "life." I wrapped three books and started three more. I traveled constantly for my daughters' sports. I sold a house twice, long story and bought another, and moved in freezing rain.
LinkedIn was not the priority it used to be. I was giving it maybe 60%. Twenty, thirty minutes a day. That's it.
And my profile views stayed steady.
Not because of some hack. Because I stayed consistent. I kept posting. I kept engaging. I kept batch-writing. The output dropped, but the rhythm didn't break.
That's the whole lesson. You do not have to live on this platform to win on it. In fact, I'd strongly advise against it and too much time in the feed will gross you out and burn you out in the same week.
Stick to the basics.
Ignore the vanity metrics.
Work your systems.
And if you don't have systems yet, that's the actual gap. Not effort. Not talent. A repeatable structure that runs whether you're inspired that day or not.
"I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a 'Go-and-Do' [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life."
Go and Do:
Go find your profile views right now. (Desktop: it's on your profile dashboard. Mobile: tap your view count.)
Write the number down somewhere you'll see it next week. That's your new north-star metric. Check it weekly, not daily and watch what consistency does to it over a month.
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One More Thing - The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
· LinkedIn strategy that actually moves the needle
· How to become a sharper writer (because writing is the work)
· Content systems, not content luck
· Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.