The Uncomfortable Answer to "How Do I Grow on LinkedIn?"
"How do I get more profile views?"
The answer is one word.
Work.
Nobody wants to hear it. Everyone wants the hack, the hook formula, the AI prompt, the posting time that magically unlocks the algorithm.
I get it. We're all busy. That's the nature of life.
I've got 3 kids, 4 cats, and a husband. (Not listed in order of priority… maybe.)
So when I say "work," I don't mean grind yourself into the ground. I mean the small, unglamorous, repeatable things that move the needle.
Here's what's working for me right now to get small wins and keep leads alive:
1. Be online when your post goes live.
I don't care what the guru said. It still matters.
The first 60 minutes after you publish is when the algorithm is deciding whether your content deserves more reach. If you're there to respond to comments, engage back, and add to the conversation, the system sees activity and feeds it more oxygen.
On days I'm not online when my post goes live? It struggles. Every single time.
2. Leave 20 comments on new profiles a day.
Don't overthink this one.
Find new profiles to comment on in the comment section of the people you already enjoy following. Their audience is your audience. The people commenting on posts you love are people who would probably love your content too.
20 thoughtful comments a day = 600 a month = a compounding presence on profiles you'd never reach with your own posts alone.
3. Stop using AI to write your posts.
You can't un-math math. That's all AI writing is — pattern prediction dressed up as voice.
The more human my posts are, the better they perform. Every time. It's not even close.
Readers can feel the difference between something a human wrestled into existence and something a machine smoothed out. The algorithm can too, even when it can't articulate why.
Times have changed.
The platform is more crowded. Attention is more expensive. The shortcuts that worked even ONE year ago don't work the same way anymore.
You're going to have to put in some time. And then you're going to have to put in some more.
But here's my promise: If you hang around here consistently and long enough, LinkedIn can absolutely change your business and your life.
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" [below] to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life.
Go and Do:
Pick ONE of the three habits above and commit to it for the next 7 days. Just one.
- If you pick being online at post time: schedule your next 5 posts at times you're actually free. Block 30 minutes on your calendar right after each one.
- If you pick 20 comments a day: open LinkedIn right now, find one person whose content you love, and leave thoughtful comments on the first 5 profiles in their comment section. Repeat tomorrow.
- If you pick writing without AI: open a blank doc and write your next post the slow way. Notice what feels different. Notice how it performs.
Don't try to do all three. One habit, seven days, and report back on what changed.
The work isn't sexy. But it's worthy.
One More Thing — The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
- LinkedIn strategy that actually moves the needle
- How to become a sharper writer (because writing is the work)
- Content systems, not content luck
- Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter.
This not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.