Your 5% Makes 100% of the Difference

Mar 11, 2025

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Hey!

The key to standing out isn’t blending in—it’s owning your quirks. (I call these your 5% differentiators.) These are key for several reasons:

1. They attract your ideal audience

2. They define and strengthen your personal brand

2. They help you stand apart from others in your niche

3. They’re how you make all your content authentically you

My LinkedIn™ success took off when I shared personal stories:

My experience with divorce.
Growing up in a family business.
My "cat lady" tendencies.

Now, I don’t write posts solely based on these topics. But these details are trickled into my profile page, my posts, my comments, and my DMs.

Your "5%"—the unique parts of you—holds 100% of your value. Own it, and watch your connections deepen.

What’s your "5%"? Let me know—I’d love to celebrate it with you.

Free Download: "Personal Brand Playbook" – prompts to help you uncover and share your unique stories.

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Do you know your brand relatives?

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LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides what to surface and to whom. Which means: If you disappear for a month, you're not "slowing down." You...

Your 5% Makes 100% of the Difference

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