The 6 Proven Systems to Build a Brand, Grow an Audience, and Monetize LinkedIn

 
Yes, Holly! Show Me How!

I'm Holly Joyner. 

I went "all in" on LinkedIn™ in 2023. Since then, I've built a 6-figure business, generated a full pipeline of inbound leads, and was named Favikon's #1 U.S. creator in Personal Branding & Audience Building.

I've gained the freedom to work when I want, on what I want, with whom I want, from where I want - and YOU can too.

The thing is ... I don’t even come close to fitting the “creator” mold. 

The reality? I’m a divorced (but newly remarried!), mom of 3 amazing (and expensive) girls. I have no formal business acumen. Probably couldn't find Bali on a globe. And, I'm a cat lady.

Professionally, I'm a former big-publishing-house, agented ghostwriter who was just crazy enough to believe there was more to life than building for someone else.

Why is this important to you? 

I spent 6 months reverse engineering, distilling, and systemizing my LinkedIn™ journey. Then I designed a 6-week masterclass to teach it all, step-by-step.  

I've tested it for months, with sold-out classes, and I'm ecstatic to report that my clients have had AMAZING results.

If you've been thinking about going all in on LinkedIn™

Or maybe you’ve already tried—posting, commenting, even DMing—only to watch the algorithm (and your time) eat your momentum alive.

Sound familiar?

  • You don’t know what to post or you’re second-guessing what you are posting.
  • You’re getting views, but they’re not converting to clients.
  • You’ve been "showing up" but your audience isn’t growing.
  • You’ve seen others scale LinkedIn and wonder what you’re missing.
Let me help you light the match.

Introducing Spark: Your LinkedIn™ Strategy

Your Self-Paced System

This isn’t a bunch of recycled YouTube tutorials or shaky Loom screen shares.

This is a premium, step-by-step course built around 6 proven systems I’ve used to grow my brand—and help hundreds of clients do the same.

If I can scale LinkedIn, anyone can.
(And I’ll show you how.)

What You’ll Learn Inside Spark: Your LinkedIn

System 1: Brand Spark
→ Get crystal clear on your purpose, your people, and your message. This is what makes everything else work.

System 2: Profile Spark
→ Turn your profile into a magnet for the right people with a headline, banner, About section, and Featured content that sell you.

System 3: Content Spark
→ Get my plug-and-play content system + an iteration strategy to evolve without burning out.

System 4: Post Spark
→ Learn the 6 key elements of a high-performing post. Plus, CTA frameworks, post attachments, and real examples.

System 5: Engagement Spark
→ Who to connect with. What to say. Where to comment. How to build relationships that scale.

System 6: Scale Spark
→ DMs that convert. Analytics that matter. CRMs and automation tools that support—not distract.

Get Access Now and Start Leveraging LinkedIn To Grow Your Reach
Get Access Now

Here Are Results from my masterclass - they used the exact same system . . .

  1. Kim's post impressions have increased by 706.2% + she closed a new client. 
  2. Brittany has grown by over 5,000 followers + received multiple inbound leads.
  3. Andrew went from 56 followers and 0 post impressions to almost 500 followers and 10,000 post impressions.
  4. 5/20 participants have already closed new deals.
  5. 100% of the participants have seen growth in followers + engagement. 


"I say this without hyperbole: This class has changed the way I view who I want to be and what I can offer. I actually feel limitless at this point." -Keith O'Neill

Hear what some of my clients have said:

 
 
Phil Sanders  |  Multi 7-Figure Founder
LinkedIn Profile >
Melina Panetta  |  Executive Coach
LinkedIn Profile >
 
 
Loren Greiff  |  Career Coach + Strategist
LinkedIn Profile >
Keith O'Neill  |  Mindset Coach
LinkedIn Profile >
 
 
Ashley Beck Cuellar  |  Sales Expert
LinkedIn Profile >
Brittany Young  |  Sobriety Coach
LinkedIn Profile >
 
 
Ruth Smith  |  CRO + Tech Career Consultant
LinkedIn Profile >
Kim Trathen  |  Business Mentor + Fractional CMO
LinkedIn Profile >
 
 
Denise Green  |  Executive Coach
LinkedIn Profile >
Anna Ludwinowski  |  Business Strategist
LinkedIn Profile >

Hear what some of my clients have said:

 
Phil Sanders  |  Multi 7-Figure Founder
LinkedIn Profile >
 
Melina Panetta  |  Executive Coach
LinkedIn Profile >
 
Loren Greiff  |  Career Coach + Strategist
LinkedIn Profile >
 
Keith O'Neill  |  Mindset Coach
LinkedIn Profile >
 
Ashley Beck Cuellar  |  Sales Expert
LinkedIn Profile >
 
Brittany Young  |  Sobriety Coach
LinkedIn Profile >
 
Ruth Smith  |  CRO + Tech Career Consultant
LinkedIn Profile >
 
Kim Trathen  |  Business Mentor + Fractional CMO
LinkedIn Profile >
 
Denise Green  |  Executive Coach
LinkedIn Profile >
 
Anna Ludwinowski  |  Business Strategist
LinkedIn Profile >

What's Included in Spark: Your LinkedIn™ Strategy Self-Paced System

 

System 1: Brand Spark
→ Get crystal clear on your purpose, your people, and your message. This is what makes everything else work.

System 2: Profile Spark
→ Turn your profile into a magnet for the right people with a headline, banner, About section, and Featured content that sell you.

System 3: Content Spark
→ Get my plug-and-play content system + an iteration strategy to evolve without burning out.

System 4: Post Spark
→ Learn the 6 key elements of a high-performing post. Plus, CTA frameworks, post attachments, and real examples.

System 5: Engagement Spark
→ Who to connect with. What to say. Where to comment. How to build relationships that scale.

System 6: Scale Spark
→ DMs that convert. Analytics that matter. CRMs and automation tools that support—not distract.

PLUS

  • High-quality, professionally filmed video modules (no Looms, no fluff)
  • Participant implementation guide for every system
  • Lifetime access + guest expert insights
  • A playbook you can revisit and refine as you grow

This is for you if you're ...

  • A CEO, coach, consultant, or creative who want to build a brand that converts
  • An entrepreneur ready to grow beyond referrals and random reach
  • A Service provider who is tired of posting into the void and hoping it works
  • Anyone who’s tried to scale LinkedIn™
    and failed—but knows there’s more potential

If you're ready to finally turn your LinkedIn™ presence into a business asset, this is your moment...

 

Light the Match.  Spark Your LinkedIn™ with a Strategy that Works.

 

 

 

Get The System Now

$349

I KNOW - IT'S A STEAL.

  • Build a Brand
  • Grow a Monetized Audience
  • Gain an Iterative Content System
  • Understand the Algorithm (Finally!)
  • Engagement Playbook:  Comment + DM with Strategic Finesse 
  • Discover How to Build for Yourself on LinkedIn
I DEFINITELY WANT THIS >
The Trade-Up Promise!

If you enroll in the Self-Paced LinkedIn Masterclass and later decide you’d like to join the In-Person LinkedIn Masterclass, you may apply the full cost of your self-paced course purchase as a credit toward the in-person experience.

To take advantage of this trade-up option, you must enroll in the in-person course within 90 days of your original self-paced purchase.

This credit is valid for one use only and may not be combined with other offers or transferred to another participant.