The 6 Proven Systems to Build a Brand, Grow an Audience, and Monetize LinkedIn™

I'm Holly Joyner.
I went "all in" on LinkedIn™ in 2023. Since then, I've built a 6-figure business, generated a full pipeline of inbound leads, and was named Favikon's #1 U.S. creator in Personal Branding & Audience Building.
I've gained the freedom to work when I want, on what I want, with whom I want, from where I want - and YOU can too.
The thing is ... I don’t even come close to fitting the “creator” mold.
The reality? I’m a divorced (but newly remarried!), mom of 3 amazing (and expensive) girls. I have no formal business acumen. Probably couldn't find Bali on a globe. And, I'm a cat lady.
Professionally, I'm a former big-publishing-house, agented ghostwriter who was just crazy enough to believe there was more to life than building for someone else.
Why is this important to you?
I spent 6 months reverse engineering, distilling, and systemizing my LinkedIn™ journey. Then I designed a 6-week masterclass to teach it all, step-by-step.
I've tested it for months, with sold-out classes, and I'm ecstatic to report that my clients have had AMAZING results.
If you've been thinking about going all in on LinkedIn™
Or maybe you’ve already tried—posting, commenting, even DMing—only to watch the algorithm (and your time) eat your momentum alive.
Sound familiar?
- You don’t know what to post or you’re second-guessing what you are posting.
- You’re getting views, but they’re not converting to clients.
- You’ve been "showing up" but your audience isn’t growing.
- You’ve seen others scale LinkedIn and wonder what you’re missing.
Let me help you light the match.
Introducing Spark: Your LinkedIn™ Strategy
Your Self-Paced System
This isn’t a bunch of recycled YouTube tutorials or shaky Loom screen shares.
This is a premium, step-by-step course built around 6 proven systems I’ve used to grow my brand—and help hundreds of clients do the same.
If I can scale LinkedIn, anyone can.
(And I’ll show you how.)
What You’ll Learn Inside Spark: Your LinkedIn
System 1: Brand Spark
→ Get crystal clear on your purpose, your people, and your message. This is what makes everything else work.
System 2: Profile Spark
→ Turn your profile into a magnet for the right people with a headline, banner, About section, and Featured content that sell you.
System 3: Content Spark
→ Get my plug-and-play content system + an iteration strategy to evolve without burning out.
System 4: Post Spark
→ Learn the 6 key elements of a high-performing post. Plus, CTA frameworks, post attachments, and real examples.
System 5: Engagement Spark
→ Who to connect with. What to say. Where to comment. How to build relationships that scale.
System 6: Scale Spark
→ DMs that convert. Analytics that matter. CRMs and automation tools that support—not distract.
Here Are Results from my masterclass - they used the exact same system . . .
- Kim's post impressions have increased by 706.2% + she closed a new client.
- Brittany has grown by over 5,000 followers + received multiple inbound leads.
- Andrew went from 56 followers and 0 post impressions to almost 500 followers and 10,000 post impressions.
- 5/20 participants have already closed new deals.
- 100% of the participants have seen growth in followers + engagement.
"I say this without hyperbole: This class has changed the way I view who I want to be and what I can offer. I actually feel limitless at this point." -Keith O'Neill
What's Included in Spark: Your LinkedIn™ Strategy Self-Paced System
System 1: Brand Spark
→ Get crystal clear on your purpose, your people, and your message. This is what makes everything else work.
System 2: Profile Spark
→ Turn your profile into a magnet for the right people with a headline, banner, About section, and Featured content that sell you.
System 3: Content Spark
→ Get my plug-and-play content system + an iteration strategy to evolve without burning out.
System 4: Post Spark
→ Learn the 6 key elements of a high-performing post. Plus, CTA frameworks, post attachments, and real examples.
System 5: Engagement Spark
→ Who to connect with. What to say. Where to comment. How to build relationships that scale.
System 6: Scale Spark
→ DMs that convert. Analytics that matter. CRMs and automation tools that support—not distract.
PLUS
- High-quality, professionally filmed video modules (no Looms, no fluff)
- Participant implementation guide for every system
- Lifetime access + guest expert insights
- A playbook you can revisit and refine as you grow
This is for you if you're ...
- A CEO, coach, consultant, or creative who want to build a brand that converts
- An entrepreneur ready to grow beyond referrals and random reach
- A Service provider who is tired of posting into the void and hoping it works
- Anyone who’s tried to scale LinkedIn™
and failed—but knows there’s more potential