The Power of Scalable Steps

by Holly Crawshaw

Jan 28, 2025

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The Only Way to Actually Scale LinkedIn™

Hey There!

We’ve all been there: standing firmly and solidly in your very own way.

When I first started on LinkedIn™, I had this mindset: I’ve gotta do everything at once, and I’ve gotta do it perfectly.

Spoiler Alert: That didn’t work. Hahaha.

It wasn’t until reality settled in that I decided to do what I could right, then to build from there. For example, when everyone was screaming “DO VIDEOS EVERY DAY!”, I started with 1 simple video a week that I recorded without editing. Then, I scaled that style for 18 months before really going all-in on video.

The key is breaking down your goals into smaller, scalable steps. Once I did that - everything changed:

3 posts per week → 5 posts → 7 posts
Sticky note selfies → branded photos → designed slides
Instagram story videos → fully captioned LinkedIn™ videos

It wasn’t overnight. But by starting small and building momentum, I hit my goals.

What’s one goal you can break into smaller steps today? I’d love to hear it!

Free Download: "The LinkedIn™ Scale-Up Planner" – a PDF to help you break down your goals into bite-sized steps.

(Google Doc Download: File > Download > PDF to save to your computer)

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The Power of Scalable Steps

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