LinkedIn's Moment Is Here

by Holly Crawshaw

Feb 04, 2025

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Hi!

LinkedIn™ is evolving faster than ever. It may seem like it’s “behind” other social media platforms, but from I’ve seen, it’s being more strategic.

Little known fact: LinkedIn™ is owned by Microsoft, and right now they’re pouring more resources than ever into making it the premier platform for professionals.

Over the last 3 years, I’ve built:

A 100% inbound business
A personal brand that reaches millions
Relationships with people who’ve changed my life

This didn’t happen by accident—it happened because I showed up on LinkedIn™.

LinkedIn™ isn’t a "someday" platform anymore. It’s a now platform.

Curate your feed, follow inspiring creators, and most importantly—start creating and engaging. Your future self will thank you.

The time? It’s right now.

Free Download: "LinkedIn™ Curator Guide" – a checklist to help you clean up your feed and get inspired daily.

You don't have to start at the beginning

Here's a permission slip most people never get on LinkedIn: You don't have to tell a chronological story. You don't have to start at the start. You don't have to give the setup, the background, the "so a little context first." You can drop your reader straight into the moment that matters and trust them to keep up. Because honestly? The announcements, the introductions, the team-offsite hype, w...

Do you know your brand relatives?

Do you know your brand relatives? Not your competitors. Your relatives. This might be the single most underrated concept in personal branding, and once you see it, you can't unsee it. Here's the family tree. Brand Fraternal Twins Same industry. Same audience. Different delivery. Think Brené Brown and Simon Sinek. Both talk about leadership and human behavior. But Brené leads with vulnerability ...

LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides what to surface and to whom. Which means: If you disappear for a month, you're not "slowing down." You...

LinkedIn's Moment Is Here

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