Kill, Marry, Date—The LinkedIn™ Strategy You’ve Been Missing

I'm a LinkedIn ghostwriter. So this feels like admitting something I probably shouldn't. My best LinkedIn posts are never about LinkedIn. It's true. The posts that get the best engagement, the ones that occasionally go a little viral are about my personal life. My values. My kids. A piece of social commentary. Sometimes just a meme. (And "viral" is relative here. I'm no Taylor Swift.) The posts...

Why isn't anyone talking about profile views? It's a killer data point. Maybe the killer data point. And almost everyone ignores it in favor of the metrics that feel good but tell you nothing. Here's the question that actually matters: how many people are looking at my page? That matters a heck of a lot more to me than how many people are commenting on my posts. Why? Because 99% of my clients n...

  You're going to use AI, but I want to help you use AI better.  This isn't me shaming you. I use AI too. Daily. It's a phenomenal thinking partner. What I haven't let go of is the fear underneath it. Because there are two things AI takes from you: First: You never learn to write. Writing isn't the thing you do after you've figured out what you think. Writing is how you figure out what you thin...