How to Book a Call on LinkedIn With 1 DM
DMs are the worst part of LinkedIn. Pitch decks from strangers, "quick question" openers, and follow-ups from people who have never read a word you wrote.
Which is exactly why a good DM works. The bar is on the floor.
This strategy has secured 88% of my clients over the last 7 months.
1. Go to your profile viewers.
These are people who already found you, read something, and clicked. They spent their own time on you. That is the warmest audience you have, and most people ignore it completely so they can go chase strangers who have never heard their name.
2. Filter for your ideal client.
Click into all filters and narrow by title, industry, company size, or whatever defines your buyer. You are not trying to talk to everyone who looked. You are looking for the 5 people this week who match the client you actually want.
3. Send 1 specific DM.
Reference why you are reaching out. Say what you noticed on their profile or in their post. Make the ask small and easy to say yes to. No pitch deck, no calendar link in the first message, and no paragraph about your 15 years of experience. 1 human sentence and 1 question.
4. Do not double DM.
I mean it. Be patient. People are busy, and a follow-up 12 hours after your first message tells them exactly how many other people got that same message. If they want to talk, they will answer. If they do not, a second message will not change their mind, it will close the door.
The reason this works is not clever copy. It is that you are talking to people who already showed interest instead of people who have no idea who you are.
If LinkedIn frustrates you, there is a good chance you are chasing profile ghosts while warm leads sit in a tab you never open.
I don't want to be another newsletter in your inbox. I want to be an actionletter. In every edition, I'll include a "Go-and-Do" below to help you take an action step TODAY that improves your LinkedIn™ performance, your business, or even your life.
THE GO-AND-DO
Open your profile viewers right now. Filter for your ideal client. Send 3 DMs before you close the tab. Do not follow up. Do not send a 4th.
One More Thing - The LinkedIn™ Spark Community
If today's edition resonated, you'd love the room I built for people who want to take this seriously.
The LinkedIn™ Spark Community is for people who want three things most LinkedIn advice doesn't deliver together: education, accountability, and real networking.
Inside, we focus on:
· LinkedIn strategy that actually moves the needle
· How to become a sharper writer (because writing is the work)
· Content systems, not content luck
· Guest speakers, "hot seat" sessions, and presentations from members themselves
You also get one 1:1 call with me per quarter. This is not a group where you post once and disappear. It's a community where people show up, sharpen each other, and build the kind of presence that compounds.