Content Guide for 2025: How to Grow Your Audience Through Content This Year

by Holly Crawshaw

Jan 19, 2025

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2025 is the year for LinkedIn™. These guys are owned by Microsoft. Say what you want about LinkedIn™ compared to other platforms, but these guys know a thing or two about scaling businesses. I’ve been watching closely for the last three years as they’ve positioned LinkedIn™ to be the premiere platform for those looking to build a brand and grow an audience.

But the time to get in and capitalize on LinkedIn™ is now. If you wait, you risk missing the “good” side of LinkedIn’s™ scale, which is happening right now.

How do you do that? How do you scale your personal brand and/or business through LinkedIn™? You scale through magnetic content that attracts your ideal audience.

That's what you'll find in my Content Guide for 2025. Download Below.

Download the Content Guide for 2025

You don't have to start at the beginning

Here's a permission slip most people never get on LinkedIn: You don't have to tell a chronological story. You don't have to start at the start. You don't have to give the setup, the background, the "so a little context first." You can drop your reader straight into the moment that matters and trust them to keep up. Because honestly? The announcements, the introductions, the team-offsite hype, w...

Do you know your brand relatives?

Do you know your brand relatives? Not your competitors. Your relatives. This might be the single most underrated concept in personal branding, and once you see it, you can't unsee it. Here's the family tree. Brand Fraternal Twins Same industry. Same audience. Different delivery. Think Brené Brown and Simon Sinek. Both talk about leadership and human behavior. But Brené leads with vulnerability ...

LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides what to surface and to whom. Which means: If you disappear for a month, you're not "slowing down." You...

Content Guide for 2025: How to Grow Your Audience Through Content This Year

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