I was a mom just trying to build a business, provide for my girls, and take control of my life and future ...
... Now I'm Favikon’s #1 U.S. Creator for Personal Branding and Audience Building on LinkedIn.
(I know. I'm just as shocked as you are.)
I’m not the typical content creator.
I have no formal training in social media, marketing, or business. I have an English degree. I’m a mom to three girls and a self-proclaimed cat lady.
I go against the grain in almost every category when compared to most of the big names in content creation.
In fact, the decade before I came to LinkedIn, I was an agented, New York Times Best-Selling Ghostwriter for big publishing houses. I didn’t have to generate leads, think about my brand, or configure offers.
My agent did all of that for me.
But there was a problem: I had no control. No control of when I worked, where I worked, how much I earned, or who I worked with. I was burned out. But more than that, I was tired of building for other people. I realized that as hard as I'd worked over the years, I owned none of it.
That’s when I came to LinkedIn and started my business, The Story Spark. I saw a thriving community of professionals building their brand and growing their audience. And making money too.
At first, I was intimidated. All the “digital nomads” and the social media marketers. I wasn’t like them. At all.
But I had just enough self-belief to try. (Or, as some may say, just enough crazy.)
I thought, Hey. Why not me?
Why can’t I build a brand?
Why can’t I grow an audience?
Why can’t I monetize LinkedIn and take control of my life and income?
This isn't where I tell you I found overnight success. In fact, for the first two years I was on LinkedIn, I flip-flopped. I fell into the same failed thinking that you've probably experienced:
"LinkedIn works for some people, but it won't work for me."
But that third year ... I got fed up. I stopped treating LinkedIn as an option. I started treating it like a job.
I got strategic. I reverse-engineered the success of the biggest names on LinkedIn, studying what they did over scale. I paid for research, I paid for courses, and I paid for people's time.
The result? My 6 Spark Your LinkedIn™ Strategies. I deployed those strategies and stayed consistent. I had finally "broken" the LinkedIn code.
LinkedIn changed my life. I replaced - then doubled - my income. Now I work where I want, when I want, with who I want. I have full control of my life and future.
Now I get to spend my time helping you do the exact same thing!
All because I took a chance on me (for them!)
To say the odds were stacked against me would be an understatement. I started this business as a single mom to three girls. I had no idea what I was doing, and I got the experience I needed to own and run a business about five minutes after I needed it.
Before LinkedIn, I felt stuck. I didn’t know where or how to start, but I knew something had to change. I had reached an earning ceiling in my industry, and it was time to create a brand I could build and grow.
LinkedIn didn’t just change my life, but it changed my girls’ lives too. It has allowed me to be more present, to slow the constant travel, and to provide a stable environment for them to call home.
Here's where that big, life-changing question happens: Why Not You?
If a mom in her 40s with zero formal business or marketing acumen can systemize and win on LinkedIn … why can’t you?
Here are some easy ways you can get started!
Spark Your LinkedIn™ Strategies: Masterclass
Through 6 90-minute group sessions and 3 1:1 sessions with me, I'll take you step-by-step through my scale of LinkedIn™, helping you apply my proprietary systems to your brand and business.
Spark Your LinkedIn™ Strategies: Digital Product
Through 6 go-at-your-own-pace video sessions and a detailed Participant Guide, I'll take you step-by-step through my scale of LinkedIn™, helping you apply my proprietary systems to your brand and business.
1:1 LinkedIn™ Coaching + Ghostwriting
Work with me 1:1.