Your LinkedIn™ Strategy · Live 4-week cohort
SPARK Masterclass
In 4 weeks, you'll know how LinkedIn works, have a profile that explains what you do, and have a plan for what to post and who to talk to.
Live with Holly Joyner, NYT and USA Today bestselling ghostwriter and coach to 500+ LinkedIn clients.
Sound familiar?
You know LinkedIn matters. You just don't know what to do on it.
What changes
By February 2, you'll have:
No more guessing. You'll leave with the work done, not a notebook of tips.
- A clear picture of how LinkedIn's new feed decides who sees your posts
- An updated profile that tells visitors who you help, what you do and how to book you
- Your 5 content pillars and a month of post ideas mapped to them
- Your first 3 posts drafted
- A comment list of 10 to 20 people to engage with every week
- A connection note and welcome DM written and ready to send
- A 20-minute daily routine you can keep up long after the cohort ends
What's included
Four weeks of live help, not a course you watch alone
4
Live 60-minute teaching sessions
One each week, taught live by Holly.
Q&A
Live Q&A every session
Bring your profile, your posts and your questions.
Daily
Group chat with access to Holly
Get answers between sessions, not just once a week.
1:1
30-minute coaching call
One private call with Holly about your LinkedIn.
The 4 weeks
Each week builds on the one before it
Week 1 · January 12
Algorithm Spark
LinkedIn changed how it decides who sees your posts. This week, you'll learn how the new feed works and what to change so your posts reach the right people.
- How LinkedIn now shows posts based on topic and interest, not only on who you're connected to
- Why your posts can reach people outside your network, and how to make that happen on purpose
- Why your profile and keywords tell LinkedIn who should see your posts
- What LinkedIn rewards: useful, specific posts written for one clear audience
- What LinkedIn holds back: engagement bait, recycled posts and generic "thought leadership"
- The 3 changes to make to your posts this week, before Week 2
Week 2 · January 19
Profile Spark
Your profile is the first place people go after they read your post. This week, we'll go through every part of your profile together so visitors know what you do and how to work with you.
- Profile photo: a clear, current headshot that looks like you on a Zoom call
- Banner image: who you help and what you help them with, plus one piece of proof
- Headline: your one-sentence positioning, written in the words your clients search for
- Custom URL: your name only, with no numbers
- Website link: the link under your name that sends people to your booking page or offer
- About section: who you help, the problem you solve, what you do differently, your proof and how to reach you
- Featured section: your best post, your lead magnet and your booking link
- Experience: each role written around results, not job duties
- Services: the services you offer, so you show up when people search for them
- Skills: your top skills, using the same words clients use
- Recommendations: who to ask, and what to ask them to say
- Contact info: your email and website, easy to find
Week 3 · January 26
Content Spark
You know how LinkedIn works, and your profile is ready. This week, you'll learn what to post, how to write it and how to plan a full month so you never stare at a blank screen.
- Your 5 content pillars: Proof of Expertise, Behind-the-Scenes, Opinions, Community and Social Proof, and how to rotate them through your week
- Reach posts vs. trust posts: which posts grow your audience, which posts build trust with buyers, and why you need both
- Hooks: how to write a first line in the words your clients type into Google or ChatGPT
- Post structure: a simple format you can use for any post, every time
- Story posts: how to turn a client win or a lesson from your week into a post
- Graphics and attachments: when to add an image, a carousel or a document, and what to put on it
- Your content calendar: how to plan a month of posts around one goal, whether that's growing your audience, getting leads or making sales
- Measuring results: which numbers to watch and what to change when a post falls flat
Week 4 · February 2
Engagement Spark
Posting alone won't grow your reach or your business. This week, you'll learn how to use comments, connection requests and DMs to build relationships that turn into clients.
- Comments on others' posts: how to leave comments that add something useful and get people to click your profile
- Your comment list: how to build a list of 10 to 20 people to comment on every week, and who belongs on it
- Replies on your posts: how to answer every comment so the conversation keeps going
- Golden hour: what to do in the first hour after you post
- Connection requests: who to connect with, and what to say in the note
- Accepting requests: how to decide which incoming requests to accept
- Welcome DMs: a simple first message to new connections that doesn't read as a sales pitch
- Moving to a call: how to go from a friendly DM to a booked conversation
- Your weekly routine: how much time to spend on engagement, and how to fit it into 20 minutes a day
Your coach
Holly Joyner
Holly has spent roughly 20 years as a professional ghostwriter. She has written 50+ books, including NYT and USA Today bestsellers, and has written LinkedIn content for 500+ clients. Favikon has ranked her the world's fastest-growing content creator and #1 for LinkedIn growth and branding.
She built her business on LinkedIn, and she teaches the same system she uses for her clients every week.
From past cohorts
What past students say
"I finally understand how to show up with intention, connect with the right people, and use this platform in a way that feels natural. LinkedIn is now my number one marketing channel. If you're serious about growing your business and your brand, start with Holly's Masterclass."
Candi Luciano
Visual Storybrand Expert for Speakers + Entrepreneurs
"I took Holly's master class and joined her community because I wanted a system, not another 'post more consistently' pep talk. That's exactly what I got. Her method gave me real clarity on how to think about writing for LinkedIn. Once I applied it, I doubled my audience and my engagement."
Steve Curran
Co-Founder & CEO, Khaki Consulting · TEDx Speaker
"She's real, focused, and shares tactical tips to be implemented immediately. If you do what she teaches, you will see results. I've only scratched the surface of putting her knowledge into practice and already see the difference in my engagement. Holly's masterclass is worth every minute and dollar."
Holly Stofa
Performance Coach · Former CIA Case Officer (Ret.)
"I took Holly's masterclass thinking I'd learn how to write better posts, but I learned something bigger. She pointed out that my profile, headline, and banner all needed to connect. Once they did, my comments and posts had something to point back to."
Antoni Tzavelas
Building the AI that removes the work you shouldn't be doing
"It gave me the confidence to make more direct outreach than I have in past because I felt confident about my profile, my content, who I was wanting to reach. Go sign up for her masterclass."
Billy Zerillo
Financial Advisor for Women
"The biggest game-changer for me was finally having a system for posting and BATCHING that I will never (ever) give up. Holly stays up-to-date with industry knowledge, gives you personalized feedback weekly, and serves with her whole dang heart."
Alyssa Smith, M.Ed.
ADHD Coach for Kids & Parents
"Three words to describe Holly's Spark Masterclass: brilliant, invaluable, empowering. You leave knowing how to make the platform work for, rather than against you."
Dr Susan Laverick
Strategic Communication Advisor · Ex BBC
"Holly has a gift for teaching. She not only breaks things down step by step but also helps you understand why each strategy matters. I walked away from her class with a better understanding of how to show up authentically, and a clear roadmap!"
Nicole Thaxton, PhD, LPC
Founder & Group Practice Owner · Author · Keynote Speaker
"Signed up for Holly's class and was hoping to learn a couple of golden nuggets. She delivered way beyond my expectations. I've already recommended the class to many. Will continue to do so."
Theodore Hicks, CFP, CKA, CMT
Managing Wealth for the C-Suite
"I thought I was signing up to 'get better at LinkedIn.' I learned how to think differently about my brand, my voice, and the systems behind my content. Every week, Holly took what felt complicated and made it simple."
Raquel Castillo, MBA
Strategic COO · The Online Integrator
"The cohort aspect of her class is key, as I saw how others were doing it as well, with mutual support and encouragement. Several of those people I now count as good friends."
Dr. John Page
Advisor · Author · Chaplain
"Her masterclass taught me a great deal about presenting myself more effectively on LinkedIn. There was so much information that I will be working through it long after the class is over."
Jason McCoy
I simplify IT for humans
"Holly's masterclass was exactly what I needed. She has such a great way of breaking things down and helping you show up in a way that feels real and true to who you are."
Renee Cohen CFP®
Financial Planner for Women · Founder, Nexa Wealth Planning
"She has consistently added value, not only through her posts, but also in her DMs. When she announced her final masterclass, I decided to invest, and I was more than happy to do so, especially as it's affordably priced."
Nathalie Ais
Public Speaking Coach + Speech Writer · Keynote Speaker
January 12 – February 2, 2027
Start 2027 with a LinkedIn plan you'll actually use
4 live sessions, live Q&A, daily group chat access and a 1:1 coaching call with Holly.
$1,500
Tuesdays at 12pm EST · January 12, 19, 26 and February 2
Email Holly to save your seatTo join or ask about payment options, email [email protected]
