The Comparison Trap

Apr 08, 2025

Connect

One of the Biggest Mistakes People Make on LinkedIn™

Hey!

One of the biggest mistakes I see on LinkedIn™ is confusing exceptions for rules. Here's the truth: what works for someone with a massive following may not work for someone in the early stages of scale.

Big creators often say things like:

“You don’t need a post attachment.”
“You don’t have to post consistently.”
“Do what I’m doing!”

But here’s why that advice can be misleading:

Established creators have built:

➜ Trust with their audience
➜ A strong community that shows up for them
➜ Algorithmic value that boosts their posts organically

They’ve earned the luxury of flexibility. But if you’re in the growth phase, the standards remain:

Be consistent. Show up regularly to build momentum.
Comment often. Engage meaningfully with your network.
Use white space. Make your posts easy to read.
Share value-driven content. Teach, inspire, or entertain.

Above all, be yourself. Learn from others, but don’t try to become a copy of someone else. The sweet spot is finding what resonates with you and using best practices to amplify your unique voice.

What’s a common piece of advice in your industry that you think is overrated?

Free Download: - 7 Enduring Best Practices for LinkedIn™

You don't have to start at the beginning

Here's a permission slip most people never get on LinkedIn: You don't have to tell a chronological story. You don't have to start at the start. You don't have to give the setup, the background, the "so a little context first." You can drop your reader straight into the moment that matters and trust them to keep up. Because honestly? The announcements, the introductions, the team-offsite hype, w...

Do you know your brand relatives?

Do you know your brand relatives? Not your competitors. Your relatives. This might be the single most underrated concept in personal branding, and once you see it, you can't unsee it. Here's the family tree. Brand Fraternal Twins Same industry. Same audience. Different delivery. Think Brené Brown and Simon Sinek. Both talk about leadership and human behavior. But Brené leads with vulnerability ...

LinkedIn is a long game. The algorithm isn't.

LinkedIn is a long game. But the algorithm isn't. And confusing those two things will quietly wreck your momentum. Here's the mechanic almost nobody talks about. LinkedIn's feed system actively retrieves content from roughly the past 30 days. That's the window it's working with when it decides what to surface and to whom. Which means: If you disappear for a month, you're not "slowing down." You...

The Comparison Trap

Get Notified When Enrollment is Open for my Next Masterclass Cohort!