One of the Biggest Mistakes People Make on LinkedIn™
Hey!
One of the biggest mistakes I see on LinkedIn™ is confusing exceptions for rules. Here's the truth: what works for someone with a massive following may not work for someone in the early stages of scale.
Big creators often say things like:
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“You don’t need a post attachment.”
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“You don’t have to post consistently.”
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“Do what I’m doing!”
But here’s why that advice can be misleading:
Established creators have built:
âžś Trust with their audience
âžś A strong community that shows up for them
âžś Algorithmic value that boosts their posts organically
They’ve earned the luxury of flexibility. But if you’re in the growth phase, the standards remain:
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Be consistent. Show up regularly to build momentum.
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Comment often. Engage meaningfully with your network.
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Use white space. Make your posts easy to read.
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Share value-driven content. Teach, inspire, or entertain.
Above all, be yourself. Learn from others, but don’t try to become a copy of someone else. The sweet spot is finding what resonates with you and using best practices to amplify your unique voice.
What’s a common piece of advice in your industry that you think is overrated?
Free Download: - 7 Enduring Best Practices for LinkedIn™