Avoid This Common Mistake on LinkedIn
Hey!
For two long years, I made a huge mistake on LinkedIn.
Well, mistakes, really.
When I first came to LinkedIn in 2021, I was a "real" writer (yes, I reminded myself often). I had a New York Times Bestseller (and reminded myself of that even more).
But when it came to copywriting and running a business? I was a rookie.
My Biggest Mistake:
I treated LinkedIn like a vending machine.
-
I would post just to get leads.
-
I’d get leads and then disappear.
-
I made excuses for being inconsistent.
The truth? We're all busy. We all have competing priorities. But I had this idea that I could “show up” only on my terms—and still expect results. Spoiler: it doesn’t work that way.
The Shift That Changed Everything:
I stopped thinking of LinkedIn as a vending machine and started treating it like a garden.
Cheesy? Yes. But most true things are.
Here’s what that looked like:
-
Planting Seeds: Researching, posting thoughtful content, and engaging meaningfully.
-
Nurturing Growth: Offering help for free, responding to DMs, commenting on other people's posts, and cheering others on.
And here’s what I learned:
-
Growth doesn’t happen overnight—it takes time and consistency.
-
You can’t harvest if you don’t cultivate the connections you already have.
-
Showing up consistently builds trust—long before someone becomes a client.
What About You?
We’ve all made mistakes in business—big ones and small ones. The key is learning from them and planting something better for tomorrow.
What’s one mistake you’ve made in business—and how did you turn it around?
I’d love to hear your story. Hit reply and share!
Free Download: Nurturing Your Network Engagement Checklist